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PlayStation 5 getting price increases in America starting tomorrow Aug 21

Why Would You Do That Ross Geller GIF
 
They only had 3 months worth of pre-tariffs hardware shipments for the US back in May.

Great point. I don't know why I was hoping for something that would be impossible to ask for. And we literally got the price increases pushed back by 3 months too.

Yep. All about pricing strategy. Everything changes when there is a lack of competition. Folks can disagree but I firmly believe the end of the console war has as big a part to play here as anything else going on in the world.

Some truth here too.
 
Thanks for that update

I have known for quite some time Xbox wanted a 1-2 year window of trying to sell the Xbox 2 without the PS6 being in the picture, seems like that wont happen now

Unless........Sony releases the PS6 in 2028.

So, you believe the tariffs made them increase in Europe (2022) and japan (2024)... More power to you nial 🫩

Something very major was happening globally in 2022. I just can't remember the name of it................
 
... Either way it's always a terrible idea to ask corporations to eat the extra cost of tariffs themselves... Regular people always pay the most for tariff-increased prices. All economists have stated this.
I wouldn't agree it's always a terrible idea, but I think we both agree there isn't a corporate on Earth who'd eat the Tariffs. It's forced on them, so they pass it along. And if we were just talking about a one-off price increase on the back of The Orange One's tariffs, then I'd probably not have much to say - there's honestly not a whole lot to be done. But the groundhog Sony consult for price increases has been working overtime - citing economics, inflation, currency conversion, costs, and soon-to-be tariffs. At some point, Sony stopped passing along unavoidable increases due to market fluctuations and started toward "more profitable than all prior console generations combined". And now that the market has shown it can survive multiple unnecessary price increases per generation - defended by their biggest whales, no less - they've got a way to generate the profits their GAAS push couldn't: fleece your customers for every red fucking cent until they bleed and the market crashes. They have no competition - they can literally do whatever they want.
 
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Unless........Sony releases the PS6 in 2028.



Something very major was happening globally in 2022. I just can't remember the name of it................
So... Why didn't they decrease the price again? I know Covid, blast from the past, but still
Also you're reasonable too usually, as you said yourself that Sony actually has no need to increase the price, someone posted the screenshot
 
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Ah yes, whining about 50 bucks when the alternative was 9% inflation that you paid every day and likely higher taxes. But 50 bucks! Oh noes!! Fuck off with that shit.
Are you living in a bubble? It's not just this. Everything is going up in price because of his tarrifs. And it's just going to get worse. He's hiding it by threatening Amazon and other places so they don't show the customer a breakdown of how badly he is screwing us so he can just lie and say it isn't happening.
 
Reaaaaaally glad I got mine when I did now. Bought it second hand for 375. Its basically new. So I spend 250 less than some sucker is gonna spend next week.
 
The bottom line, even with or without tariffs, inflation is inevitable or unstoppable. That is economics.
At least now , despite of what is happening, there are big gains, not stagnant, and not abused, unlike in the past woke and dei infested previous administration, were jobs are lost because of to much outsourcing, intellectual property rights are stolen and spying worsen, and worse despite of staying in the status quo with WTO, the prices still goes up.

It is much better today and everything will get better and stabilize in the long run. 50 Dollars is just 1 or 2 or 3 days wages, compared to many gains in the economy, and more food in the table and more jobs created, and this price instability will just be temporary as companies adjust to transferring there factories away from China. Price will stabilize.

Just move on.
 
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Just another reason why this generation overall is pretty bad for the average consumer. The days of massive price drops and hardware revisions is over. The market isnt expanding you need to extract everything you can from your loyal left overs. It's business 101.

Subscriptions, digital store front and 30% cut of everything makes this shit to bepossible. in the past the would take big losses on hardware, now they won't hardly do it even with making billions in online fees.
 
Next thing you know, it'll be like cars, you need to buy a console through a PlayStation dealership, will need to pay extra transfer/registration fees.
 
At least Europe isn't paying for this.

They stuffed the US channel earlier this year and those are probably sold by now so this was bound to happen. I expected it to be sooner.
 
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Meanwhile in Europe even NVIDIA is lowering their prices.
Their GPU prices have become very unreasonable, they'll lose the next generation of gamers entirely if they keep the greed up too much, and they'll have to have something to fall back on should there be any kind of AI bubble that bursts.
 
Tariff's are definitely a factor, but don't believe for a second these companies won't use any disruption as an excuse to jack their prices well above covering the difference.
this is exactly why tariffs can be blamed more than not btw. Even in a scenario where sony's supply chain was not affected by the tariffs, they could just jack up prices anyway & use tariffs as an excuse. even if it were purely greed its still 47iq's fault for giving them a believable out.

its happened with used cars & car parts. prices getting jacked up even tho they shouldnt be affected by tariffs
 
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Great point. I don't know why I was hoping for something that would be impossible to ask for. And we literally got the price increases pushed back by 3 months too.



Some truth here too.

I wouldn't agree it's always a terrible idea, but I think we both agree there isn't a corporate on Earth who'd eat the Tariffs. It's forced on them, so they pass it along. And if we were just talking about a one-off price increase on the back of The Orange One's tariffs, then I'd probably not have much to say - there's honestly not a whole lot to be done. But the groundhog Sony consult for price increases has been working overtime - citing economics, inflation, currency conversion, costs, and soon-to-be tariffs. At some point, Sony stopped passing along unavoidable increases due to market fluctuations and started toward "more profitable than all prior console generations combined". And now that the market has shown it can survive multiple unnecessary price increases per generation - defended by their biggest whales, no less - they've got a way to generate the profits their GAAS push couldn't: fleece your customers for every red fucking cent until they bleed and the market crashes. They have no competition - they can literally do whatever they want.

There are no and have never been import tariffs on vg consoles:

 
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There are no and have never been import tariffs on vg consoles:

That applies to assembled consoles, sure. And Sony noted "economic pressure" not "tariffs" in their previous price hikes. I haven't seen their financial justifications for this round, though.
With that said, console components - including controllers and even packaging - could be subject to US tariffs.

And because of globalisation, tariff changes anywhere can ripple out, causing exactly the kind of unstable market conditions we're seeing in a lot of industries. The Orange One's tariffs might not target video game consoles directly, but it could still shake out here none the less.
 
There's truth here. However, let's keep in mind that this particular price increase occurred after Xbox and Nintendo had already implemented their price increases in America. Either way it's always a terrible idea to ask corporations to eat the extra cost of tariffs themselves.

Regular people always pay the most for tariff-increased prices. All economists have stated this.
It's almost as if "regular people" aren't the most important ones for certain powerful people.
 
Tariff's are definitely a factor, but don't believe for a second these companies won't use any disruption as an excuse to jack their prices well above covering the difference. The PlayStation 5 has made more profit than all other generations of PlayStation combined - and Sony is still raising prices. They don't want to cover the difference, they don't want to deliver value, they don't want happy players - they want every single fucking cent their customers have and they're done playing nice. Tariffs or not - if Sony can get away with it, everyone else will follow suite and they'll all keep going until the market crashes.

Well said. I remember Xbox rising the price of Xbox 360 in 2009 and using the exchange rate. Since COVID its seems all corps can get away with asking more and we lap it up

I hope the ones who supported lockdowns are happy with their work
 
That applies to assembled consoles, sure. And Sony noted "economic pressure" not "tariffs" in their previous price hikes. I haven't seen their financial justifications for this round, though.
With that said, console components - including controllers and even packaging - could be subject to US tariffs.

Part of Trump's entire motivation for applying tariffs was to force companies to move their operations back to the US to create jobs.

So, if they applied tariffs to consoles, they wouldn't tariff components, so that companies could import the components duty-free and do the final assembly in the US.

The mere fact that the whole console has no tariff tells you the same is true for the constituent componentry. It would make no logcal sense to put tariffs on the components and not the assembled whole, since that would punish console makers who do the final assembly in the US and prompt them to push those jobs outside the US.

And because of globalisation, tariff changes anywhere can ripple out, causing exactly the kind of unstable market conditions we're seeing in a lot of industries. The Orange One's tariffs might not target video game consoles directly, but it could still shake out here none the less.

None of the raw materials going into console parts that are fabricated and assembled in China are being imported from the US. So, any ripple effects from unrelated US tariffs on non-console related materials and components would affect the console supply chain.

You're looking for a boogeyman in US tariffs that isn't there.
 
The only saving grace in Europe is that the PS5 is frequently on sale. The normal price for the Digital edition is 500 euros, but you're a thief of your own wallet if you buy it at that. You can get one for 399 now.
 
The only saving grace in Europe is that the PS5 is frequently on sale. The normal price for the Digital edition is 500 euros, but you're a thief of your own wallet if you buy it at that. You can get one for 399 now.
Yeah It's pretty much on sale every quarter.

No one should buy a ps5 at full price, just wait a few weeks and it'll be on sale.
 
100% agree this has way more to do with Xbox being dead and greed kicking in more than anything political

People wanted a dead Xbox, this is what happens
Its more like xbox top heads wanted dead xbox for the most part, us console gamers love competition, coz its good for customer, ps2/og xbox/gcn/dreamcast gen was most competetive and it was amazing for the players- consoles were dirt cheap, all consoles had plethora of high quality exclusive games, companies were fighting recklessly for customers, unlike now unfortunately...
 
Sony already mentioned that they are moving away from China, and in a few months we shall see that price will stabilize possibly next year. It is even possible for price cut this coming Christmas season.

Once all companies have move away from China towards other countries with lesser tariffs, and more factories are build in USA, the supply and price will stabilize, due to better negotiations with the government, which will receive more tax incentives, and easier source of raw materials. It will be better in the long run.
It's only PR talk for now. They have done nothing to produce their consoles in US yet. They may well be happy with keeping China to assemble their consoles instead of making expensive investments in US. Current Sony is not known for having any kind of long term strategy.
 
It's funny that last time they increased price in Europe they stated that the reason was weak € (1€ was 1.01$US) now that 1€=1.17$US instead of lowering price in € they increase the price in $US
 
Companies have a fiduciary responsibility to their shareholders. Why should Sony absorb these dumbass tariffs when they can pass them along as companies have literally forever. Especially when there's a convenient scapegoat in the form of the dude who literally made the shit decisions to implement said tariffs?

Explain why MS and Nintendo raised their prices in the US then if it isn't about tariffs and inflation.
I'm just saying that people naively look at such issues from a one-sided perspective, just exactly as the corporations want.
Businesses want to make as much money as possible and they will, naturally, use any opportunity or excuses they have to do so. If they can blame everything on THE ORANGEEE MAAAAAAN and people won't blame them at all, then they will just continue to increase prices.
I'm not from the United States, but I work for global media companies and help them get richer. When my country had issues with inflation, it was like a snowball, all businesses jumped on this and increased their prices because INFLAAAATIIIOOON, even when it didn't make any sense, like for some services that weren't really influenced. It was ridiculous, but people directed their anger towards just politicians.
Naivety also covers the fact that people think these corporations don't change anything, just increase prices, because bad tariffs and that's it lol. They analyze everything constantly and make necessary changes, needed to minimize their costs and risks. They are thinking everyday what needs to be done to avoid some regulations as well.
All three, Sony, Nintendo, Microsoft are doing their best to f*** as all and they laugh at people screaming bad Trump, bad Trump and then continue to bend over to them. Their marketing departments are heavily involved too
 
... The mere fact that the whole console has no tariff tells you the same is true for the constituent componentry...
Not even remotely true. Which components are taxed and tariffed and at what rates isn't a generality - often subject to a myriad of complex trade deals and agreements - which is why controllers are tariffed while the consoles you need to use them aren't.
... None of the raw materials going into console parts that are fabricated and assembled in China are being imported from the US. So, any ripple effects from unrelated US tariffs on non-console related materials and components would affect the console supply chain...
You've failed to understand the point: tariffs on product A creates ripples which impact the pricing of product B - whether simply due to opportunistic pricing, or the long chain of modern global economics. You're you're pretending you can simplify something which isn't simple - which is why you're being told you're wrong in more than one thread.
... You're looking for a boogeyman in US tariffs that isn't there.
No, I think you quoted the wrong person. I declared Sony's price hikes a matter of greed, not international trade relations. In my response above I said that while tariffs may be a factor, companies will use it run away with their pricing. Because of greed. Because that's all it is. Better luck next time.
 
This thread didn't get the definitive truth on console tariffs I see.....

Just to be 100% clear. Consoles made in China attract 30% tariff landed in the US. Made in Vietnam is 20%. Feel free to use the tool I linked in the now locked thread to check the country of origin for your choice. Even better it will tell you any product provided you know the correct code. Those numbers are valid today only btw, who the fuck knows what will happen next week. (*hint this is a huge part of the problem leaving aside outrageously ignoring formal trade agreements and commitments just because he didn't personally sign them. Although even if he did tomorrow is a new day after all*)


Yes its more complicated than just a flat tariff because multi-national corporations can elect to pay tariffs without passing them on to the US consumer whilst simultaneously increasing margins in other countries. Which based on various price movements there is a very strong argument they are doing just that for some of the tariff impost. Of course there is a limit to how far they can go because if a competitor doesn't do it then they put themselves at a disadvantage in those countries.

Then there is the profiteering argument, which largely hinges on how elastic the demand for a product is, no point in profiteering if demand will fall off a cliff after all.

But back to normal programming and one liner comments with zero understanding of manufacturing supply chains/ tariffs/ and multi national corporation accounting fuckery and/or a refusal to accept reality because some guy sold you an outright lie and you might feel a bit sheepish admitting it.
 
I mean, a lot of people can't stand it anymore when folks say "everything was better back in the day." But for example, after 5 years the PS4's price had dropped by up to 50%, and now we've even reached the point where old hardware not only doesn't go down in price anymore but actually starts going up.
 
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