Microsoft revamps Xbox Game Pass plans and hikes Ultimate to $29.99 a month, Ultimate gets Ubisoft+ Classics and more

I'm sure Xbox is trying to justify the asking price, since it includes EA and Ubisoft games.

Incidentally I couldn't care less about either publishers catalog of games, nor Activisions stuff, and preferred Game Pass when it didn't have that.
 
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Without going into too much detail, not long after the last round of layoffs (next one should be coming in Q1 26 btw - and its going to be just as massive as the last one), some rumblings out of Xbox starting coming out that were a little hard to believe.

The ramifications of the CoD GP gambit not working out were just starting to get properly measured, but the thing that really stuck out to me was that suddenly, really concrete plans for actual MS Xbox HW went from being definitive, to up in the air, which was really startling given that this thing was meant to be out relatively soon. It was one of those situations where, despite folks being told 'hey, we wanna pull the trigger on this in 2026', the steps you would need to take in the lead up to delivering a new console gen weren't being met. Lots of things that were 'sure things' started getting pushed. The Costco retailer pulling Xbox, and apparently they are one of many that we'll learn about soon, told me all I needed to know.

To sum it up: the future of Xbox is software publishing, with a significantly honed-in focus on profitable IPs (CoD, WoW, Minecraft, Candy Crush, Forza Horizon), Cloud gaming being the home of the 'Xbox platform', transititioning GamePass into basically becoming the point of entry subscription for xCloud access (which will continue to drive its price tag higher btw, they aren't done there just yet either), and releasing their software on any device that has a marketplace and users willing to buy their titles.

Maybe some OEM thing will take up the Xbox name, but given what is clearly a collapse in favorable mindshare and faith in said brand, i'm not even sure a 3rd party OEM is gonna want to have an Xbox console by the time MS is done with their reorienting of the division.
So, we can expect games like OD Knock and TES6 will launch in PS5 without a doubt right?
 
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Without going into too much detail, not long after the last round of layoffs (next one should be coming in Q1 26 btw - and its going to be just as massive as the last one), some rumblings out of Xbox starting coming out that were a little hard to believe.

The ramifications of the CoD GP gambit not working out were just starting to get properly measured, but the thing that really stuck out to me was that suddenly, really concrete plans for actual MS Xbox HW went from being definitive, to up in the air, which was really startling given that this thing was meant to be out relatively soon. It was one of those situations where, despite folks being told 'hey, we wanna pull the trigger on this in 2026', the steps you would need to take in the lead up to delivering a new console gen weren't being met. Lots of things that were 'sure things' started getting pushed. The Costco retailer pulling Xbox, and apparently they are one of many that we'll learn about soon, told me all I needed to know.

To sum it up: the future of Xbox is software publishing, with a significantly honed-in focus on profitable IPs (CoD, WoW, Minecraft, Candy Crush, Forza Horizon), Cloud gaming being the home of the 'Xbox platform', transititioning GamePass into basically becoming the point of entry subscription for xCloud access (which will continue to drive its price tag higher btw, they aren't done there just yet either), and releasing their software on any device that has a marketplace and users willing to buy their titles.

Maybe some OEM thing will take up the Xbox name, but given what is clearly a collapse in favorable mindshare and faith in said brand, i'm not even sure a 3rd party OEM is gonna want to have an Xbox console by the time MS is done with their reorienting of the division.

I have a really hard time believing ANY OEM will bother with the Xbox brand name without Microsoft having skin in the game hardware-wise. It's just simply too tainted and the well too poisoned, to bother with such a thing.

So yeah, if Microsoft isn't putting out any new hardware, then Xbox hardware in any form is effectively dead. Them shifting to full-on software is what they probably should've done from the get-go; trying to have feet in both ponds just kept them stuck and unable to move on clearly when they could've. And all to just appeal to a shrinking minority of gamers who even care about their gaming hardware.

Basically: I can see everything mentioned in your post happening.
 
That can't be it. Damn near every Xbox fan alive was laughing when Jim Ryan was put in charge.



Yeah....I'm the same. PlayStation needs competition and Xbox is the closest thing to that. I'd rather they turn it around, but that's not going to happen when you've got a moron who can't see that none of the shit he is doing is working.
They can't do anything. The damage is already done. One thing most people don't realize is that before Game Pass was created, Microsoft had millions of people paying $60 a year just to play online. That was one of the easiest sources of "free money" in the console business — and Microsoft completely destroyed it.

The failure of Game Pass, the lackluster games, the multiplatform approach — there are a lot of problems, and I think even the hardcore fans have lost faith in the brand.

I miss the days when the biggest complaint about Xbox was that "they only have Halo, Gears and Forza".
 
...

To sum it up: the future of Xbox is software publishing, with a significantly honed-in focus on profitable IPs (CoD, WoW, Minecraft, Candy Crush, Forza Horizon), Cloud gaming being the home of the 'Xbox platform', transititioning GamePass into basically becoming the point of entry subscription for xCloud access (which will continue to drive its price tag higher btw, they aren't done there just yet either), and releasing their software on any device that has a marketplace and users willing to buy their titles.

...

Yeah, I can see some significant price increases as that comes to pass. It will be interesting to see what the consumer limit will be.

Thank you for the info. It's appreciated.
 
The ramifications of the CoD GP gambit not working out were just starting to get properly measured, but the thing that really stuck out to me was that suddenly, really concrete plans for actual MS Xbox HW went from being definitive, to up in the air, which was really startling given that this thing was meant to be out relatively soon. It was one of those situations where, despite folks being told 'hey, we wanna pull the trigger on this in 2026', the steps you would need to take in the lead up to delivering a new console gen weren't being met. Lots of things that were 'sure things' started getting pushed. The Costco retailer pulling Xbox, and apparently they are one of many that we'll learn about soon, told me all I needed to know.

To sum it up: the future of Xbox is software publishing, with a significantly honed-in focus on profitable IPs (CoD, WoW, Minecraft, Candy Crush, Forza Horizon), Cloud gaming being the home of the 'Xbox platform', transititioning GamePass into basically becoming the point of entry subscription for xCloud access (which will continue to drive its price tag higher btw, they aren't done there just yet either), and releasing their software on any device that has a marketplace and users willing to buy their titles.

Maybe some OEM thing will take up the Xbox name, but given what is clearly a collapse in favorable mindshare and faith in said brand, i'm not even sure a 3rd party OEM is gonna want to have an Xbox console by the time MS is done with their reorienting of the division.


1OYj.gif



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Stop pissing in my Xbox Magnum next gen copium man WTF!!! 😭😭😭
 
Without going into too much detail, not long after the last round of layoffs (next one should be coming in Q1 26 btw - and its going to be just as massive as the last one), some rumblings out of Xbox starting coming out that were a little hard to believe.

The ramifications of the CoD GP gambit not working out were just starting to get properly measured, but the thing that really stuck out to me was that suddenly, really concrete plans for actual MS Xbox HW went from being definitive, to up in the air, which was really startling given that this thing was meant to be out relatively soon. It was one of those situations where, despite folks being told 'hey, we wanna pull the trigger on this in 2026', the steps you would need to take in the lead up to delivering a new console gen weren't being met. Lots of things that were 'sure things' started getting pushed. The Costco retailer pulling Xbox, and apparently they are one of many that we'll learn about soon, told me all I needed to know.

To sum it up: the future of Xbox is software publishing, with a significantly honed-in focus on profitable IPs (CoD, WoW, Minecraft, Candy Crush, Forza Horizon), Cloud gaming being the home of the 'Xbox platform', transititioning GamePass into basically becoming the point of entry subscription for xCloud access (which will continue to drive its price tag higher btw, they aren't done there just yet either), and releasing their software on any device that has a marketplace and users willing to buy their titles.

Maybe some OEM thing will take up the Xbox name, but given what is clearly a collapse in favorable mindshare and faith in said brand, i'm not even sure a 3rd party OEM is gonna want to have an Xbox console by the time MS is done with their reorienting of the division.

Ouch. Gonna be a kick in the nuts for my xbros

Even the OEM route is a shitty solution since only your play anywhere titles are transferable.
 
OMG HE's Back guys!!! Topher Topher


Considering what sneakerSo said, it seems it goodbye Xbox( consoles).

I wonder if cod on gamepass was another "starfield" moment for Microsoft. Although, personally, it feels like something else went down, maybe their games on ps5 and switch performed far better than expected, necessitating a switch in strategy? (Even that shouldn't be the cause of such a drastic change, imo, or maybe it is something AI related and ms got a too good to refuse offer for Xbox?)
 
I knew this would happen as soon as they announced the Xbox ROG Ally. What a joke of a product that is. Only plays PC games, launch half-baked at best… clear desperation move.

They went from saying "the biggest technical leap in a console generation" last year to "we are developing a next gen console" this year… the plan for a next-gen Xbox clearly changed dramatically behind the scenes since early 2024. They should just come out and be honest about it. Phil and Sarah just need to let us all down easy and treat us like adults. "Look, we are focusing on third-party devices and software publishing on other platforms going forwards. Thanks for being an Xbox customer and please keep supporting us via games and subscriptions but this was our last generation of in-house Xbox hardware". People voted for PS and Nintendo, and Xbox has been left without an addressable market to sell consoles into. 🤷‍♂️

Two dramatic price increases in the span of 90 days is a clear indication they have no plans to remain competitive in the console business. It's nothing short of incredibly obvious at this point.

We all know it they just need to confirm it.
 
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Well , he is back already



I had to look up who the hell Judson Althoff is.

Regardless, I'm pretty sure we all know Xbox's hardware days are numbered but Timdog's post without a source feels like an extension of his earlier meltdown. Not sure I fully believe it until others who are, shall we say, less emotionally invested report the same.
 
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The next Xbox console is dead in the water whether they release it or not. You can argue that a PC hybrid will probably fail as well, but a traditional console from them has virtually no chance at all.
 
Regardless, I'm pretty sure we all know Xbox's hardware days are numbered but Timdog's post without a source feels like an extension of his earlier meltdown. Not sure I fully believe it until others who are, shall we say, less emotionally invested report the same.
He's emotional, but the info he got is real. Even without that info, Xbox (after the acquisition) hasn't shown an upward trajectory in anything relevant to its future.

Also, people need to remember that selling hardware is a responsibility and a duty of the platform holder toward third-party publishers too. What Microsoft has been doing with the Series consoles is basically a "fuck you" to all those companies, and given the rumors about the NextBox dropping the subsidized business model...With what face is Xbox going to ask for third-party support?
 
Microsoft really shit the bed on this one. Your console is dead and you decide to get greedy with the only thing you've got left?

Oof!

The sad part is gaming in general is getting ridiculous. Gamers are still getting bent over on $80 games and rising hardware prices.

All I know is I'm happy hanging back and playing the stuff that's been out and patched for a fraction of the price of new. I'm at the stage of questioning if I want to pay $5 for Sniper Elite 5 lol

Correction: console gamers are. PC gamers are getting pretty good deals out here.

I was watching Mooch's podcast on Friday and Nibs tried saying that PC doesn't save much money because of electricity costs from running their PCs. But I think he forgot that most PC gamers are on entry-level setups which aren't drawing much power.

As for the big GPUs & CPUs, very rarely do they draw their peak rated wattage under normal usage. I'd assume most of what power draw occurs is during memory accesses to onboard RAM, as those bus transactions eat away at the power budgets for those cards (and, well, almost any gaming or computing device TBH).

The saudis have deep pockets and just straight up bought EA, I could see that be the easy out for MS to offload the entire brand + Activision + everything else. If they put $70B in front of Nadella right now I can see him signing the deal straight away.

I can't see how they could release any new console in the next couple years, who the hell would buy it at this point?

The only reason I could see PIF buy the Xbox brand would be to just do whatever TF they want with it, and if they're so desperate for some kind of preexisting console brand (where literally even bottom of the barrel will do).

There might be infrastructure and expertise there that an organization like PIF could utilize through buying something like the Xbox brand and related technologies, and hiring some of those people. But it'd still end up being "Xbox" only in name. As a bonus, maybe expect engravings of cringe EDM artists and soccer players plastered on the casing.

And every new Xbox now comes with a soccer ball!


It's been a rough week for you, I'm sure. Don't worry we're in this together.

The fallout of all this will be far reaching for sure.

Fuck I'm going to have to buy a PC aren't I 😂

Wait for Fremont, then buy that.
 
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Without going into too much detail, not long after the last round of layoffs (next one should be coming in Q1 26 btw - and its going to be just as massive as the last one), some rumblings out of Xbox starting coming out that were a little hard to believe.

The ramifications of the CoD GP gambit not working out were just starting to get properly measured, but the thing that really stuck out to me was that suddenly, really concrete plans for actual MS Xbox HW went from being definitive, to up in the air, which was really startling given that this thing was meant to be out relatively soon. It was one of those situations where, despite folks being told 'hey, we wanna pull the trigger on this in 2026', the steps you would need to take in the lead up to delivering a new console gen weren't being met. Lots of things that were 'sure things' started getting pushed. The Costco retailer pulling Xbox, and apparently they are one of many that we'll learn about soon, told me all I needed to know.

To sum it up: the future of Xbox is software publishing, with a significantly honed-in focus on profitable IPs (CoD, WoW, Minecraft, Candy Crush, Forza Horizon), Cloud gaming being the home of the 'Xbox platform', transititioning GamePass into basically becoming the point of entry subscription for xCloud access (which will continue to drive its price tag higher btw, they aren't done there just yet either), and releasing their software on any device that has a marketplace and users willing to buy their titles.

Maybe some OEM thing will take up the Xbox name, but given what is clearly a collapse in favorable mindshare and faith in said brand, i'm not even sure a 3rd party OEM is gonna want to have an Xbox console by the time MS is done with their reorienting of the division.
Off-topic, but it's hilarious for them to have this position when there's already a thread with 1.4K posts about KeplerL2's comments on NeoGAF about the PS6 Portable. Wouldn't surprise me if this (these) mod(s) are just feeling uncomfortable over the rumor and just decided to close the thread purely based on that.
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To add to that Halo Infinite reveal Ybarra told me when him and Phil got the first screening for that Ybarra actually thought it was a joke and told them that wasn't good enough and they couldn't show that and Phil said send it, thought it looked good
Yeah, Phil has an absolute shit taste in games, I've noticed it before, he just green lit anything and everything and Booty makes sure the receivers no supervision whatsoever, so the end result is the messes we keep seeing.
 
Yeah....I'm the same. PlayStation needs competition and Xbox is the closest thing to that. I'd rather they turn it around, but that's not going to happen when you've got a moron who can't see that none of the shit he is doing is working.

Well, we might still have Valve's Fremont & Steam Deck 2 to look forward to. But that really depends on how large they scale their volumes of production, and take distribution in brick-and-mortar retail stores seriously.

And, I imagine that'd still be them relying on OEMs to a large degree to make hardware versions, but as long as they all have the same base specs/performance, they can do collective marketing. Maybe in order to avoid higher hardware prices, Valve just partners with 1-2 large-volume OEMs and they strike a balance on some revenue-sharing model for software sales on Steam (maybe proportional to volume of unit shares of their specific hardware variants?) and some small cut of the hardware profits at top?

Even without competition they are likely to subsidise a new console at launch to increase the install base and long term profits from game sales.

Eh, I dunno about that part. Totoki has been moving PlayStation away from subsidized hardware the past couple of years; at best they'll do momentary price drops for sales promotions, like 1-2 weeks, then raise the prices back up to the new normal.

That way they get to take advantage of cheaper pricing, but don't have to lock in to those cheaper prices permanently. And with less competition, expect those momentary price drops less frequently, and for shorter periods of time.

Yup, thats it.

He has actual folks on payroll playing his Xbox account to drum up his gamer score, to boost that 'gamer' image.

Its really, really sad.

Not surprising to hear; anyone who thinks the CEO of a major corporate division has time to regularly play games and gloat about it online, is probably just stupid.

Even if you're a bad CEO of a failing games console division, you simply don't have the time to play games like that.

Having witnessed both SEGA and Microsoft going third party I can say SEGA at least fought til the end.

Not only did SEGA fight till the end, they actually tried. Like, they REALLY tried, man. The only thing that actually took SEGA out of the running was lack of cash; had they continued as they were, they would've gone bankrupt, even after they were granted that $650 million by Okawa before his passing (RIP).

They did more for Dreamcast in 16 months, than Microsoft did for Xbox in 10 years.

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Have we been un-cancelled?

At least he was brave & courageous enough to call GAF by name. I'll give him that 😂
 
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I'll never forget the story i'd heard, that Phil celebrated when he saw the announcement video for Horizon Forbidden West, and said Halo Infinite blew it out of the water. A month later, they did the gameplay reveal for Infinite, which went so poorly that the game got delayed out of Xbox Series launch, for over a year.
Mind blown! 😭😭

Man Xbox is way out of its mind I swear
 
So, I think you folks need to reframe your understanding on how Western megacorps and their leadership view things, especially from the sociopaths with the MBAs.

What Microsoft has largely done for 16 years has been purely focused on winning press conferences. They green light things, announce things, and focus on making fantastic presentations. The details on these things are secondary (and even tertiary) compared to just creating an amazing press conference to give the impression that they are 'winning'.

I want you to think of two very different examples of this, and how games media reacted in the aftermath of it - the PS3 Killzone 2 video, and the Xbox E3 2014 conference.

Sony's initial Killzone 2 reveal was immediately called out as not being feasible at runtime graphically at the time, and the media did not let up on seeking out clarity and trying to hold Sony accountable for that misrepresentation. This was held over Killzone as an IP by the media even as far forward as Shadowfall's release in 2013. It was very important that the media did this, and the result of it was an industry that was far more cognizant on misrepresenting their product with marketing assets.

Microsoft's E3 2014 press conference is noteworthy in a multitude of ways. Its one of the first press conferences where nearly the entire slate of announcements there either got cancelled in the following years, or were large misrepresentations on just what those titles were, or what they would be able to deliver. This was something that almost no one in the media called out until much, much later, and even then - team Xbox never got held to account for that to the degree that they should have. An entire E3 press conference, deals being signed, with titles that would just disappear.

This wasn't a practice that stopped. For the leadership team at Xbox, it was always more about being able to make impactful announcements that could sway public opinion. If we lived in a world where a product would be successful purely on the strength of press conferences, the Xbox would have been in a far better position than they were. Unfortunately for them, we live in a world where the actual output and platform's actual value proposition is what sees its success. This sort of 'win press conferences' approach to leadership is why you get a situation like RedFall. Anyone who went and played the game knew the state it was in, and would've known that this thing needed a lot of more time in the oven. There was simply no need to announce it when they did, much less release it, and yet the only reason this happened was because they wanted to win that E3 press cycle, and they wanted to show that the Bethesda acquisition was already playing towards their goals.

That is a terrible way to manage a portfolio or a platform. When all you focus on is winning the newscycle, don't be surprised when the lack of care towards the actual portfolio and platform manifests in missed targets and poor shipped software quality. And its not even like this was a new thing - you can literally trace this back to when Phil Spencer took control of the first party portfolio. I can say, without question, that the best thing for their competitors that Microsoft ever did was putting Phil Spencer in charge. The fact that he used actual marketing budget from Xbox to launch a astroturf-led PR campaign amongst gaming communities to create the folksy persona we have all grown accustomed too is just the typical sociopathy you can expect to see from the exec/corporate class of most mega corporations.
Very well put together summary of the past decade of gaming industry and revelatory for MS FUD campaigns. Glad to read this in this forum.
 
Lol they're going nuts at Reeee.

SneakersSO thread has been closed and reopened 3 times because NeoGAF. One moderator comes and closes it, then the Admin gives him a call and it's reopened and so on so on.

And obviously, if S SneakersSO posts here on GAF he's guilty by association of untrustworthyness, scum and villainy by default lol
 
Problem with gamepass is that u need to stay subbed forever to not lose access towards the games u basically paid a fuck ton over the years for to have access towards.

Pay for ultimate for 3 years, and if they up the sub price again u basically lost 1000 bucks of game purchases you could have had if u don't pay the sub the next month.

Also with game keys and fast deep discounts and broken releases where its better to wait for sales, gamepass at 30 a month makes even lesser sense. I would honestly be shocked if the majority of people aren't spending anywhere near 300+ a year for games, its probably just a really small % number of people.
 
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Lol they're going nuts at Reeee.

SneakersSO thread has been closed and reopened 3 times because NeoGAF. One moderator comes and closes it, then the Admin gives him a call and it's reopened and so on so on.

And obviously, if S SneakersSO posts here on GAF he's guilty by association of untrustworthyness, scum and villainy by default lol
Yeah apparently Tom Warren on XboxERA podcast said he's well informed internally

 
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Lol they're going nuts at Reeee.

SneakersSO thread has been closed and reopened 3 times because NeoGAF. One moderator comes and closes it, then the Admin gives him a call and it's reopened and so on so on.

And obviously, if S SneakersSO posts here on GAF he's guilty by association of untrustworthyness, scum and villainy by default lol
Yet they always talk about Kepler2 over there no problems, buncha hypocrites.
 
Lol they're going nuts at Reeee.

SneakersSO thread has been closed and reopened 3 times because NeoGAF. One moderator comes and closes it, then the Admin gives him a call and it's reopened and so on so on.

And obviously, if S SneakersSO posts here on GAF he's guilty by association of untrustworthyness, scum and villainy by default lol

That place is a loony bin
 
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