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Chris Dring: Sales of Xbox consoles were down 39% in the UK during 2025, making it comfortably the worst year on record for Xbox consoles.
- Thread starter Dr. Samuel Hayden
- Start date
Magic Carpet
Gold Member
Is it true that Xboxes are being made in Vietnam?
UltimaKilo
Gold Member
They're done with console exclusives. All they care about is revenue growth after Bethesda and Activision.
They should put GamePass on Switch 2 at this point.
LectureMaster
Or is it just one of Adam's balls in my throat?
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RetroGamingUK
Banned
rm082e
Gold Member
I think the real question at this point is: Does it actually make sense for Microsoft to launch a new Xbox branded device in a year or three? Before all this crazy shit with the hardware prices, it seemed like a sketchy idea. Now, I think it seems unlikely. They can't just let the brand die, and then try to revive it with this console/PC hybrid that's likely to be high priced in a couple of years. That's not a strategy.
Pushing the Xbox PC store is a non-starter. If Epic can't make a dent in the market with one of the biggest most popular games and also giving away free games for years, Microsoft has less than zero chance just encouraging people to sign up for PC game pass.
So does Microsoft Game Studios just get rebranded to Xbox and they're fully a third party publisher a'la SEGA after the Dreamcast? I'm having a hard time seeing how their future is anything but that...
Unfortunatecookie
Member
They 100% give a damn but can't admit it publicly.
They can yap all day about MAUs and miles driven in a Forza game, but the cold harsh reality is without console sales they're fucked.
VitoNotVito
Member
People still need reminding that Microsoft is a SOFTWARE company. Always was.
OmegaSupreme
advanced basic bitch
God it must suck to be an Xbox fan.
MisterXDTV
Member
Most didn't say so when they launched TWO consoles at the same time 5 years ago to spend Sony out of business via GamePass and buying publishers for 80 billion dollars
Now that they failed, the music changed....
How convenient
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Astral_lion02
Neo Member
Xbox 2025 was almost like Nintendo 2016.
It was a blanck year with pathetic sales across the board.
The difference is that at least Nintendo ended 2016 with hope for the futur.
For Microsoft there is nothing that put confidence and that's terrible.
At least if a new hardware was anonced with an original vision, why not ?
But currently we barrelly have any concrete view beside a new Forza confirmed for this year...
Also Nintendo 2016 was a bit saved by Pokemon meanwhile Microsoft have the worst selling COD in ages in addition to it's underperforming console ecosystem.
It was a blanck year with pathetic sales across the board.
The difference is that at least Nintendo ended 2016 with hope for the futur.
For Microsoft there is nothing that put confidence and that's terrible.
At least if a new hardware was anonced with an original vision, why not ?
But currently we barrelly have any concrete view beside a new Forza confirmed for this year...
Also Nintendo 2016 was a bit saved by Pokemon meanwhile Microsoft have the worst selling COD in ages in addition to it's underperforming console ecosystem.
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kiphalfton
Member
As long as they have a job, they won't care.
Which after ruining the Xbox brand, none of them should have a job.
ANIMAL1975
Member
We don't need to buy Xbox...
Everything is a Xbox!
Everything is a Xbox!
hououinkyouma00
Member
Not surprising.
Do we ever get any data from Mexico? IIRC outside of US/Canada the UK and Mexico were the next biggest markets right? I might be mistaken.
Do we ever get any data from Mexico? IIRC outside of US/Canada the UK and Mexico were the next biggest markets right? I might be mistaken.
It probably really sucks for a lot of Xbox fans that came from the SEGA camp. They're gonna get some deja vu soon.
Steve Holt
Member
jm89
Member
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PauloRoberto
Member
MS is WAAY wrose than Nitenndo in that regard... Nintendo had and have franchises that always bring money like Pokemon (like you said), Mario and Zelda. Specially Pokemon, i was 'in denial' when i discovered that pokemons brings more money than Marvel...
MS, in that regard, has ZERO franchises that you know will bring money and sustain a business.
DeepEnigma
Gold Member
As I said in the older bumped thread:
Why would they? They're all going to other more preferred platforms for gamers and the price of their boxes are to now condition you for their more expensive box that's coming.
Why would they? They're all going to other more preferred platforms for gamers and the price of their boxes are to now condition you for their more expensive box that's coming.
Astral_lion02
Neo Member
We are saying that 2 years after Microsoft brought one of the 3 biggest 3rd party publisher in the world.
Venom Snake
Member
At this stage they should let Copilot run the Xbox division.
PauloRoberto
Member
Yes, I am saying exactly that. Do you really believe Call of Duty, at this stage, will sustain xbox as console business? Or any bethesda game for that matter after Starfield (im suspicious on that, i never liked bethesda games, so...)?
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ChorizoPicozo
Member
"making it comfortably the worst year on record for Xbox consoles"
Or the best. When the consoles sales don't matter and clearly Is an obsolete business model, selling the worst is actually the most successful strategy........right?
Or the best. When the consoles sales don't matter and clearly Is an obsolete business model, selling the worst is actually the most successful strategy........right?
ChorizoPicozo
Member
Not even as a console business, the entire gaming division is living on borrowed time.
Joe Cool
Gold Member
I think the real question at this point is: Does it actually make sense for Microsoft to launch a new Xbox branded device in a year or three? Before all this crazy shit with the hardware prices, it seemed like a sketchy idea. Now, I think it seems unlikely. They can't just let the brand die, and then try to revive it with this console/PC hybrid that's likely to be high priced in a couple of years. That's not a strategy.
Pushing the Xbox PC store is a non-starter. If Epic can't make a dent in the market with one of the biggest most popular games and also giving away free games for years, Microsoft has less than zero chance just encouraging people to sign up for PC game pass.
So does Microsoft Game Studios just get rebranded to Xbox and they're fully a third party publisher a'la SEGA after the Dreamcast? I'm having a hard time seeing how their future is anything but that...
Perhaps if they scale down the cost of the Xbox PC hybrid and make it a supplemental piece of hardware to the GamePass experience if they offer it across storefronts... It could be a companion piece or even alternative form of gaming for the more casual crowd? I don't know, I'm just spitballing. (I ditched Xbox when they announced the One, despite loving my 360.)
You make many fair points and raise excellent questions about the brand moving forward. I agree with your point that they are still sitting on a brand that has viability in its industry and it doesn't have to nor should it die; but they haven't truly capitalized on their attempts at whatever digital cross-brand strategy they have. Is it it simply taking too long to implement? I don't think so; I think the Xbox division is run by a bunch of rich dudebro fratboys who inherited Daddy's wealth and decided to try their hand at gaming. They just simply haven't known what to do with the brand since the 360. Blame Mattrick and everything from there. Add in Sony and Nintendo's stodgy antics and I'm amazed we've seen Xbox exclusives at all. I do not think the market will bear a premium hybrid at the prices that power and convenience would command. Where does Xbox go from here?
ShadowkillXNA
Member
Unfortunatecookie
Member
No data from Mexico. In NA (Canada, US, Mexico) PlayStation has been #1 for over a decade now.
ZehDon
Gold Member
If they're still taking a huge loss on their hardware, then selling hardware actually creates a bigger loss for them to overcome. Since they have to achieve profitability to fuel Nadella's AI addiction, selling less hardware makes them more money. Welcome to corporate accounting.
If their goal is to achieve long term profitability, their immediate goal should be to sell as few new Xboxes as possible to minimise hardware losses. Then, they need to sell as many games on other platforms as possible to make up for the loss of sales on their own hardware platforms, while working to get new, profitable hardware to market to rebuild their exclusive platform as profitable venture, which will stabilise their P&L statements. Lastly, they need to extract as much money from every aspect of their business as possible to minimise the pressure on these key fronts. No Christmas parties, no employee perks, no customer "thank yous". A ruthlessly efficient business that does one thing: wring as much money out of every customer you have.
Unfortunately, key hardware components just doubled in price, and the market is buying up hardware orders literally years in advance. Getting new hardware to market may not even be possible anymore.
If their goal is to achieve long term profitability, their immediate goal should be to sell as few new Xboxes as possible to minimise hardware losses. Then, they need to sell as many games on other platforms as possible to make up for the loss of sales on their own hardware platforms, while working to get new, profitable hardware to market to rebuild their exclusive platform as profitable venture, which will stabilise their P&L statements. Lastly, they need to extract as much money from every aspect of their business as possible to minimise the pressure on these key fronts. No Christmas parties, no employee perks, no customer "thank yous". A ruthlessly efficient business that does one thing: wring as much money out of every customer you have.
Unfortunately, key hardware components just doubled in price, and the market is buying up hardware orders literally years in advance. Getting new hardware to market may not even be possible anymore.
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hououinkyouma00
Member
Yeah but I remember Mexico having a bigger Xbox fanbase then say Europe where PS is sometimes 10x Xbox and Japan where Xbox might as well not even exist.
DeltaPolarBear
Member
The whole point with PC hybrid is that MS has washed their hands on the production and sale of console hardware to someone else. Even if it fail the loss would be minimal.
As for Xbox Series... I don't see any point for them to make any more hardware, especially since the price of the parts went up. I have been suspecting that the sales decay means MS had enough stock of Series X for the rest of its lifetime.
As for Xbox Series... I don't see any point for them to make any more hardware, especially since the price of the parts went up. I have been suspecting that the sales decay means MS had enough stock of Series X for the rest of its lifetime.
They're going to go timed exclusive on a few of their releases most likely. Doubt anybody is going to buy a Series X because of it though with how dead it's looking. They might try with the next xbox instead depending on when it releases.
This makes it sound like Peter Moore and J Allard died
Spinning in their graves
. They're still alive.
MagusMajul
Member
wow must have been a great idea to crank their prices up
Froggo
Banned
Even when they built 200 million pieces of gaming hardware?
I believe there was rampant piracy with the 360s which helped with demand. Much easier to burn DVDs and mod the consoles. PS3 with blu ray was much harder.
alphachino
Member
MicroSlop gonna slop, what can ya do?
S0ULZB0URNE
Member
How much hardware did Sega make?
