• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

Chris Dring: Sales of Xbox consoles were down 39% in the UK during 2025, making it comfortably the worst year on record for Xbox consoles.

They 100% give a damn but can't admit it publicly.

They can yap all day about MAUs and miles driven in a Forza game, but the cold harsh reality is without console sales they're fucked.
Nadella doesn't strike me as a man who gives a damn about HW in general, man is obsessed with subscription services (and AI), for him Xbox HW is a roadblock, maybe that's why he was all in on Uncle's Phil idea of Gamepass reaching 100M players even if there was no chance of that ever happening.
 
Nadella doesn't strike me as a man who gives a damn about HW in general, man is obsessed with subscription services (and AI), for him Xbox HW is a roadblock, maybe that's why he was all in on Uncle's Phil idea of Gamepass reaching 100M players even if there was no chance of that ever happening.
We have the FTC emails with him asking about the hardware numbers and worried about getting to far behind Sony. So we know he does care or did at one point.
 


So sayeth the Titan

Pointing Up Morgan Freeman GIF by MOODMAN
 
If they're still taking a huge loss on their hardware, then selling hardware actually creates a bigger loss for them to overcome. Since they have to achieve profitability to fuel Nadella's AI addiction, selling less hardware makes them more money. Welcome to corporate accounting.

If their goal is to achieve long term profitability, their immediate goal should be to sell as few new Xboxes as possible to minimise hardware losses. Then, they need to sell as many games on other platforms as possible to make up for the loss of sales on their own hardware platforms, while working to get new, profitable hardware to market to rebuild their exclusive platform as profitable venture, which will stabilise their P&L statements. Lastly, they need to extract as much money from every aspect of their business as possible to minimise the pressure on these key fronts. No Christmas parties, no employee perks, no customer "thank yous". A ruthlessly efficient business that does one thing: wring as much money out of every customer you have.

Unfortunately, key hardware components just doubled in price, and the market is buying up hardware orders literally years in advance. Getting new hardware to market may not even be possible anymore.

The double price hike had to be about taking the hardware to profitability. There's no way it costs them more than $400 to build a Series Shit, or $650/$800 to build an X--at least not prior to the DRAM apocalypse. I strongly expect they'll end production of Series hardware before they enact another price hike over DRAM, and will use DRAM as the excuse to exit hardware entirely (next gen included).
 
Last edited:
My XSX been collecting dust since before the game pass price raise

raising the prices and dropping the quality is crazy move

I used to like Xbox games, and I still do but with this ai garbage push from Microsoft fuck that im out
CoS4uXVOfGYUvVph.png
 
It might be time to pick up a series console on the cheap. Even though it has no exclusives, it's going to be the last xbox console. It would be a nice piece of history to own.
 
There is a onQ123 post for that

TxkK8zpgLNw7BJnW.png
yK94jqQ8f1GbwJY2.png
GYS3PBcvtARiiinR.png

It's almost as if this has been talked about on this forum for years.

200.gif


 
Last edited:
First of all, someone give Topher Topher pills, Grandpa forgot to take his dose again. :messenger_tears_of_joy:
Secondly, I'm already starting to notice that all the threads about Xbox-related news always end up with the same thing, and soon they can simply be combined into one mega-thread and the meaning won't change. :messenger_tears_of_joy:
Thirdly, Titan wrote: "Nope and it's intentional." I suggest we agree with the expert opinion, things certainly won't get any worse. :messenger_tears_of_joy:
 
(UK)

Xbox Series X|S
2020 : 310k
2021 : 850k
2022 : 757k
2023 : 650k
2024 : 462k
2025 : 282k

PlayStation 5
2020 : 460k
2021 : 1160k
2022 : 780k
2023 : 1210k
2024 : 1000k
2025 : ?
 
Most didn't say so when they launched TWO consoles at the same time 5 years ago to spend Sony out of business via GamePass and buying publishers for 80 billion dollars

Now that they failed, the music changed....

How convenient
And how did it work out for them? You just proven my point boy, Microsoft only knows how to sell a license keys.
 
Yeah but I remember Mexico having a bigger Xbox fanbase then say Europe where PS is sometimes 10x Xbox and Japan where Xbox might as well not even exist.
That's true, in 2024 Circana data had Xbox Series outselling PS5 in Mexico (in units).

It was not the best selling console overall (it was Switch) but there is an strong Xbox audience there.
 
It was pretty much over for Xbox the day Microsoft started to port every game to Steam. Every platform that does not have exclusive content is inevitably going to fail in the long run.
 
Last edited:
It's not relevant, what is relevant is what kind of sandwiches and drinks are they going to offer to the press at the Forza Horizon 6 preview event.

It's not about the consumer fellas, it's about the media feeling important, being well fed and executives being nice to them.
 
Last edited:
It doesn't take Nostradamus to tell you that Xbox's fate come 2027 onwards won't be any better than where they are now, if they want to become Sega 3.0 they should fully go that way
 
Microsoft has a new console. It's called the Playstation 5.

Anyone who wants to buy their games will buy them via the PS5/6 (since these represent the majority of console owners now). Anyone who wants to subscribe to their service will subscribe to a PC Game Pass or a TV's or whatever.

They get their money one way or another. I don't think they care anymore on which hardware you'll install their games.

What they should be concerned is the QUALITY of their games.
 
So Steam is going to fail?
Steam has loads of exclusive games though 🤷‍♂️

(I dont agree with the statement however, platforms can very easily survive depending on value proposition without exclusive content so long as it has mass developer support)
 
Last edited:
Why even ask that question Chris, lol?

He can't be that naive

Xbox consoles are dead.
When they don't even do official BF deals, you know they've given up on the platform. No idea why he would even consider any kind of resurgence in 2026 when clearly MS are finished with the Series.

Either he's just trying to appease certain people, trying too hard to not appear negative, or he's not too bright.
 
How much hardware did Sega make?
Over a 100 million in their 18 Year console run :

SG 1000 - 2 million

Master System - 20 million ( half of that in Brazil )

Genesis/Megadrive - 40 million

Game Gear - 11 million

Sega CD - 6 million

32X - 900k

Saturn - 10 million

Dreamcast - 10.6 million

Sega Pico and Pico Beena - 4 million
 
I'm surprised it's only down 39%, there must be a lot of clueless or fanatically loyal people out there still buying Xboxes

It's the fanatics like you who can't understand people wanting a console that has Game Pass and 99% of all consoles games for themselves and/or their kids. Fanatical loyalists wouldn't be waiting 5-6 years to buy an Xbox, the fanatics have one on day 1. All the games most casuals(consoles owners are mostly casual if you didn't know) want are on Xbox. So what if they miss some games like Death Stranding and Intergalactic? They are niche.

Your post would make more sense if Sony wasn't releasing 50% less exclusive per generation.
 
Last edited:
It's the fanatics like you who can't understand people wanting a console that has Game Pass and 99% of all consoles games for themselves and/or their kids. Fanatical loyalists wouldn't be waiting 5-6 years to buy an Xbox, the fanatics have one on day 1. All the games most casuals(consoles owners are mostly casual if you didn't know) want are on Xbox. So what if they miss some games like Death Stranding and Intergalactic? They are niche.

Your post would make more sense if Sony wasn't releasing 50% less exclusive per generation.
It's the exclusives. The retard Spencer came flat and said great games dont matter,
With a playstation you get sonys exclusives plus all the mass market casual games.
With Nintendo you get exclusives good enough to usually carry the system an entire gen by themselves and some of the third party games.
The two systems known for having good first party exclusives have run the morons who say they dont matter straight out of the console market.
And here you are crowing about "gamepass" "family" "mass market" "value" in a thread about a 39% drop for the year.
The market, everywhere has shown they simply don't give a single shit about gamepass or xbox consoles.
Time to deal with it.
 
It's the fanatics like you who can't understand people wanting a console that has Game Pass and 99% of all consoles games for themselves and/or their kids. Fanatical loyalists wouldn't be waiting 5-6 years to buy an Xbox, the fanatics have one on day 1. All the games most casuals(consoles owners are mostly casual if you didn't know) want are on Xbox. So what if they miss some games like Death Stranding and Intergalactic? They are niche.

Your post would make more sense if Sony wasn't releasing 50% less exclusive per generation.
Frustrated Work GIF by myHQ
 
Still amazes me that they did that
me too but having thought about it more it makes sense. They don't care about console numbers anymore. It's rumoured they have discontinued the product behind the scenes. They have some stock, they have rising RAM/hardware costs and possibly 1-2 years before an alternative. They thought we might aswell get as much money from the people still buying it but at a much slower pace. Then they're going to introduce an even more expensive successor and it will reduce the sticker shock if a 2tb Series X is $730.
 
Last edited:
Microsoft should just fire sale the Xbox inventory that they have. Bundle in 3 free months of Ultimate Gamepass and provide a discount to continue the subscription.

That move MIGHT give them a few more subscribers and get some to invest in their ecosystem. WHen I say fire sale, I mean $299 for the XSX and $149 for the XSS.


So naturally MS does two price increases on their already dead hardware.

When it comes to bad decisions, MS takes the gold.


It's quite glorious that their investment in AI is largely seen as insignificant. I have never seen or heard anyone actually use CoPilot.
 
It's not relevant, what is relevant is what kind of sandwiches and drinks are they going to offer to the press at the Forza Horizon 6 preview event.

It's not about the consumer fellas, it's about the media feeling important, being well fed and executives being nice to them.

Sometimes I think that's exactly what Phil Spencer thinks... all that matters to the clown is "what the media will say," the image on the internet.
The goal is to "beat" Sony on the internet.

Well, that explains why the official strategy was to "win E3" by filling it with fake CG trailers without release dates for games that hadn't even started development yet.
 
Top Bottom