I feel this is another case of 'I'm going to be disingenuously stupid and reductive by getting caught up in the histrionics of an anti-AI movement'. All this crap about artistic intent, yet people had no qualms about running upscaling with shimmer, artifacts, aliasing, ray tracing ruined etc. Everyone wanking over RR in Crimson Desert while the rain disappears etc.
Lighting in games is a terrible problem to solve. RT/GI was meant to be the cure to this but it introduces a whole host of other problems. It was why guerilla used 'hero lighting' as a compromise. So we didn't get mawkish shots of the protagonist looking like she ate lego. It's not an uncommon problem because GI will do its own thing and you lose the authorship of the scene. What you see on screen is not what the author/artist wanted you to see. It's what they compromised on because of the reductions they needed to make. There are countless examples of how lighting trashes scenes.
DLSS 5 adds in the authorship of what the scene should look like at the end. It covers up compromises made when building the game or getting it to run - you can see it in the eyes of Grace, getting more highlights and micro contrast added instead of just a texture and reflection. Instead of having flat shading with a narrow spectrum of variation, the clothes are lit differently depending on the fabric and where it's worn. I need to see an example of brushed material like suede but I'm guessing that will also behave the same way. Or in Forza Horizon/GT7 the cars have that simple but bright, strong paintwork - yet how many have that speckle dust or pearlescent detail in real time? And the compromises on skin, well you can see them in any open world game and in a lot of non AAA studio linear games.
I'm not an advocate of all this DLSS stuff. I don't particularly like upscaling, and I really don't like framegen. But it's here to stay and honestly, this has by far the biggest impact in making games look 'better' and more consistent in how they appear. But let's be honest this is just retrospectively being applied to some games at the moment - Nvidia have already said the tools are there for devs to author how the technology is used and help them hit the goal of making the game look like THEY want it to, without the compromises of raw power. I think a lot of people will be eating crow once devs actually start using this and aligning those two things because the artsitic intent will become very clear, so I'd be cautious of going down this route as an argument.
The meme's are great. I don't know why we can't poke fun at the reveal as well as discuss the technology stacks and the benefits of it once realised. It's derangement levels of response right now. And this feeds the youtubers who want clicks from everyone who wants to feel they are right - so the demand drives the supply while common sense goes out the window.