Capcom will help somewhat, MLG is guaranteed to get top Capcom players supporting them if they give the $$$$$$ and that'll guarantee some interest for their events. Revelations was killed by the blantant SRK and Eventhubs boycott, and they haven't been boycotting the MLG events. But yeah ATM most people do seem to consider MLG to be a joke, not just fighting game fans but the LoL guys too (just look at their reaction to that pot splitting nonsense) and they have a lot of work to do to fix their reputation. Doing stupid things like that joining the winners and losers bracket for top 4 is going to make them dig their graves faster.