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[Hoo-doo]

And here it is:

NEW

OLD

The colors are still more or less the same, but eBay's iconic logo has undergone a significant overhaul today. Gone is the disorderly letter arrangement, an artifact of late 90s exuberance about the web (which you might still observe in Yahoo!'s brand identity), replaced by a much more staight-laced and rigid arrangement. Though no longer overlapping, the letters are still touching, which is intended as a subtle representation of eBay's "connected and diverse" community.

Company President Devin Wenig has written an introduction to eBay's new logo, extolling the evolutionary changes the company has undergone in the decade and a half since its previous brand identity had been introduced, and presenting the new design as striking the balance between eBay's proud history and aspirations for a "cleaner, more contemporary and consistent experience." The new logo will be rolled out across eBay's web properties from October.

Original article by The Verge.

 

[Jeff-DSA]

Still looks like a kids' toy store logo. Now a more expensive toy store, I guess.

 

[Messypandas]

looks worse

 

[faceless007]

Helvetica everywhere.

 

[DrFunk]

good design is dead these days

 

[planar1280]

how about redesigning their rules against Sellers?

 

[Grakl]

Looks bad, as expected. Softer on the eyes, though.

 

[Aguirre]

oh god wat

i loved the transparency of the old logo

man, might as well use comic sans cause this is a joke yo

 

[Hoo-doo]

I think the old one was pretty atrocious though, so I approve.

 

[Tomat]

Graphic Design sure is easy these days isn't it?

 

[DukeBobby]

I prefer the old one.

 

[Bgamer90]

Pretty bad imo. Lacks personality (even though it's modern). Why change a logo that's so widely known?

 

[Jzero]

Graphic Design sure is easy these days isn't it?

.

 

[No_Style]

Oh it says eBay

 

[itwasTuesday]

I want to know how much.

 

[DemiMatt]

how about redesigning their rules against Sellers?

zing!

 

[Bgamer90]

Graphic Design sure is easy these days isn't it?

Modern minimalism FTW.

Just need a good font and good colors and boom.

At the same time though, some people/companies still can't pull off the look.

 

[Messypandas]

I think the old one was pretty atrocious though, so I approve.

why would these exist?

 

[scy]

Though no longer overlapping, the letters are still touching, which is intended as a subtle representation of eBay's "connected and diverse" community.

Yes, that's exactly what I thought when I see the logo.

 

[Toby]

dat tm

 

[tw1164]

Wow, It looks much better now.

Would redesign again A+++++++

 

[News Bot]

Wonder how much the designer got paid for switching to all lower case and changing the font. Some strenuous work, that.

 

[kingocfs]

Modern minimalism FTW.

Just need a good font and good colors and boom.

Pretty much. My local cable company went from...

to

...I need to get into this business.

 

[Bgamer90]

I feel like there's a way to make the eBay logo have the same amount of personality as the old logo while still looking modern.

I would play around with it myself but no one's paying me lol.

 

[Ken K in the Fresh!!!]

nice, they classed it up. I really don't want to know how much the designer got paid for it

 

[Antiwhippy]

Pretty much. My local cable company went from...

to

...I need to get into this business.

Graphic design is more than logos you know.

Though honestly the logo is ok. Made it less of a mess while retaining the brand identity. Not everything has to be complicated. Especially a logo.

 

[BertramCooper]

It's about as good as you should expect.

The old logo is legitimately hideous, but it would have been foolish to completely abandon it. This evolves it without destroying it.

 

[hongcha]

Old logo is supreme. I don't understand why companies fix what isn't broken.

 

[RibMan]

Graphic Design sure is easy these days isn't it?

You'd be surprised at how much work and resources go into designing a logo.

 

[Messypandas]

old logo is playful. This is sterile and cautious and just boring

 

[Korosenai]

I think the old one was pretty atrocious though, so I approve.

What's with the bags

 

[Hoo-doo]

On paper creating a logo sounds easy, sometimes it is.

But what you're not seeing is the 50 other logos and corporate identities that got created, reviewed and subsequently rejected by higher ups or focus groups.

It's not like it was the first thing he made in Illustrator, sent it to his boss and went home.

 

[Bgamer90]

You'd be surprised at how much work and resources go into designing a logo.

On paper creating a logo sounds easy, sometimes it is.

But what you're not seeing is the 50 other logos and corporate identities that got created, reviewed and subsequently rejected by higher ups or focus groups. 

Very true.

 

[The Albatross]

Looks much better.
If you think it's worse than the old one then you are stupid.

 

[CrankyJay]

Where's the random square in the corner near the Y?

 

[Messypandas]

On paper creating a logo sounds easy, sometimes it is.

But what you're not seeing is the 50 other logos and corporate identities that got created, reviewed and subsequently rejected by higher ups or focus groups.

50 shades of Helvetica

 

[Tugatrix]

World's Laziest designer

 

[Bgamer90]

Looks much better.
If you think it's worse than the old one then you are stupid.

Looks more modern no doubt but lacks the personality of the old one imo.

Going to be some years for the new logo to have the same mainstream recognition as the old logo as well.

 

[KingFire]

Somebody finally learned how to use Microsoft Word to type.

 

[LiK]

i prefer the old one

 

[Antiwhippy]

Somebody finally learned how to use Microsoft Word to type.

Hey now.

They also have to learn how to kern too.

 

[Keru_Shiri]

The old one worked for it's time. The new one is an improvement, definitely tighter, but it smacks of a sort of "me-too" approach a lot of logo revisions seem to have these days. More importantly is how they've managed to successfully tie the color scheme of their lettering in with their identity.

 

[madp]

They should have redesigned their fees to be smaller instead.

 

[buhdeh]

The old one worked for it's time. The new one is an improvement, definitely tighter, but it smacks of a sort of "me-too" approach a lot of logo revisions seem to have these days. More importantly is how they've managed to successfully tie the color scheme of their lettering in with their identity.

Modern logos = go minimal

 

[Dark Octave]

I think the old one was pretty atrocious though, so I approve.

What douchebag actually dresses like this?

 

[RibMan]

Pretty bad imo. Lacks personality (even though it's modern). Why change a logo that's so widely known?

A good logo isn't about personality. In fact, it's the trademark/slogan (typically seen below the logo) that is meant to convey a companies personality and identity, e.g. the McDonald's "M" followed by "I'm lovin' it"

 

[Supermanisdead]

What douchebag actually dresses like this?

dude what are you talking about?

 

[Keru_Shiri]

Modern logos = go minimal

Definitely. But I wonder if a few years from now if Helvetica-style typefaces will start to seem dated, but for now, they work.

 

[Baconsaurus Rex]

I like the minimalistic trend in company logos

Good job eBay, good job

 

[Mabase]

Horrible.

The old one was hideous, but at least had character and a funny vibe.
The new one is just generic, while the touching tangents optically kill it IMO.

Blerg.