onadesertedisland
Member
Both logos suck. eBay has always been ugly. Making it pretty might be bad.
Ebay redesigns its logo after 10 years
- Thread starter Hoo-doo
- Start date
- Status
evil solrac v3.0
Member
the old logo represented the clutter around your house that you found and could sell....
I don't know what the new represents.....
I don't know what the new represents.....
Souldriver
Member
I am convinced you can find a design where the letters aren't all perfectly allined. It doesn't have to be in the exact pattern of the old logo though, because that does indeed look like a kids store logo.
The odd placement of the letters makes it look unprofessional.
Ebay are trying to look more up market. The colours and similar font are enough to keep brand recognition and keep it modern. The design is good and fit for purpose. As others have said the designers would of had loads of other wacky and probably better locking logos but they don't get to choose what the higher ups decide, and better looking doesn't mean better for the company. It's a good design all things considered.
I just don't like the lazy LowerCaseHelvetica (tm) approach.
To Far Away Times
Member
This is the generation where corporate logos lost their personality.
I like the bottom one so much more than the actual new logo. Has the same personality/character as the old eBay logo while still being modern imo.
And this would have been part of the weeks of team effort a group of designers and branding people would of gone through =P
It's just the fashion atm. It's not lazy just because its popular and everyone else is doing it, to use a bad analogy, bar any legal requirements, we don't say people that design cars with only 2 headlights are lazy. Other trends will come and go, I'm personally hoping for an abstract ultra minimal trend to come along.
In case anyone is wondering about the font: Univers Exp.
Devolution
Member
No it's not.
Nicktendo86
Member
Reminds me of the new Rare logo, what's with everything having to be a logo of the name in a simple font with all lower case letters? I want my caps back!
Umm, I might be crazy but the old logo said ebaY not eBay. Now the new logo says ebay, which is how we say it, we don't over empathise the 'B'. Words evolve in many ways all the time. For example, Electronic Mail > E-Mail > Email > email.
Devolution
Member
Those tangents look awful they could have easily kept the overlapping nature but the modern look at the same time with something along the lines of this:
Yoshichan
And they made him a Lord of Cinder. Not for virtue, but for might. Such is a lord, I suppose. But here I ask. Do we have a sodding chance?
MUCH better
Oh wow, I love thisThose tangents look awful they could have easily kept the overlapping nature but the modern look at the same time with something along the lines of this:
phillipgessert
Member
Those tangents look awful they could have easily kept the overlapping nature but the modern look at the same time with something along the lines of this:
This looks more ordered, but do you notice it has a different vibe from the one they went with? Theirs feels funkier, which isn't to say it is better or worsebut it expresses a different idea than your version.
Those tangents look awful they could have easily kept the overlapping nature but the modern look at the same time with something along the lines of this:
That works beautifully, especially at a smaller logo size =] The e being cut off looks a bit weird to me, but i suspect it overlapping the b looks worse and breaks the overlapping flow, unless you reverse the order.
But still a really good concept that shows how to fit in more of the original logo's style while still keeping it modern =]
Devolution
Member
Yeah I'm not sold on the e (the other way looks gross) but this was done in like 30 min and I still find it much better than the tangent mess that is the new one.
I don't get funky from the new one. I just think "someone got paid money to either not track or kern them in that close, gross."
Messypandas
Member
give me the $10,000
Devolution
Member
I did that on purpose bro. The cut from the a looks like ass.
That's why you should feel bad, inconsistent.
Devolution
Member
lol ok
It's fun. Most of the stuff my classmates have come up with is so awesome but that's because they didn't have some client to basically morph it into shit.
Pop-O-Matic
Banned
Hay guyz eBay's new logo isn't modern enough so I designed them a new one.
Saved in .jpg format for texture.
Modern graphic design trends moving tworads Dave Strider's style would be the greatest thing.
phillipgessert
Member
Do you agree though that it helps design culture when someone big tries something like that? Something that's not supposed to work.
I personally wouldn't have gravitated in that direction either, but I have to admit it doesn't look as bad as I would've imagined it. BAD tight kerning grabs my eye right away, it feels claustrophobic. But this oneat a glance I just feel something cockeyed about it, and it takes me just a whisper longer to identify that it's the kerning. Not ages or anything, you knowjust a quick beat before I identify the 'problem'.
I think it's because of the specific geometry of the letterforms in this particular typeface. The forms themselves are so roomy that there was room to play with the space between them a little more than usual.
Devolution
Member
I think it just keeps making them look kiddish and disjointed when you combine the colors and the close in kerning. They're less of a jumbled mess than they used to be and the new logo doesn't really reflect that. Trying something new doesn't mean making a logo aesthetically ugly just because it garners attention. Makes it no better than shock art in terms of depth. I don't know how the designers justified their choices but the best branding to me sends a message and looks good. Eyesores are just eyesores and most people won't understand. But plenty of people understand basic graphic design rules even if they don't know them, and tangents is one of them.
Those tangents look awful they could have easily kept the overlapping nature but the modern look at the same time with something along the lines of this:
Hideous, the original is superior. The border around the letters causing the cutout effect just make it look insanely cheap.
Messypandas
Member
did you see mine? feedback appreciated
Sorry, but I'm gonna have to take that money from you.
oneils
Member
Giant Robot
Member
always gives me a chuckle when people equate creating a logo = just technical feasibility. It's much much more than that.
anyways, ebay logo is alright, good communication, delivered as promised, B++++, would deal with again.
anyways, ebay logo is alright, good communication, delivered as promised, B++++, would deal with again.
Liu Kang Baking A Pie
Member
"Good design is dead these days," says those ignoring the hideous old eBay logo. Makes sense.
I think the cheap look is intentional. ebay isn't exactly a bastion of high class wares.
It's an online flea market. If they clean up their look and try to look slightly more up sclae they'll lose people.
Devolution
Member
Doubt it. They're the best game in town.
Yeah unfortunately a lot of branding is pretty one-dimensional like that.
PetriP-TNT
Member
Unironically better than the current text with believe.
The new Ebay logo is ok, nothing special but it does keep the brand recognition.
Those tangents look awful they could have easily kept the overlapping nature but the modern look at the same time with something along the lines of this:
This looks annoying as hell to the eyes, makes it look like the Y is on the top
speculawyer
Member
Counter-terrorists win.
The apparent hostage situation has been resolved.
New one tried to boil it down to "iconic" but there was really nothing iconic about the old logo. It's recognizable for its transparency and overlapping, along with the colors. New one looks terrible over white, okay over black. Wasted effort really, very arbitrary and potentially negative change.
I think there is a thread around these parts that tells you how.
SatelliteOfLove
Member
Me: "Mr. Bigshot CEO, my proposals is to take your old logo, and change it to Helvetica."
Him: "BY JOVE! It's great! Here's $250,000, my good man."
Liu Kang Baking A Pie
Member
It's not Helvetica.
- Status