I partially agree. While, to a degree, there may be a lack of awareness, I think people citing a lack of awareness as the key issue are really ignoring problems with the product itself. I think potential consumers who are currently aware of it simply do not find it an appealing product, and that even when more potential consumers are made aware of it, they similarly won't.
to be fair, i don't think anyone would find it very appealing based off what nintendo's shown. their marketing has been kind of a mess. why aren't they pushing tvii? why haven't they just tried showing people what nintendo land is? do people even know you can play the console while other people watch tv? i sure as hell wouldn't know anything about that stuff if i hadn't watched some of their e3 conferences.
hell, i was at e3 in 2011 and watching the conference on an ipad. i knew exactly what they were about to reveal. but when i popped in, reggie was talking about 'the new controller' followed by a trailer full of wii sports-like games and nsmbu. i honestly thought the controller was essentially a portable, maybe more powerful wii, that could hook up to the tv. their messaging was so poor that even people who knew what to expect had no idea what the hell they were talking about. and it's only gotten worse from there. unfortunately, the 2011 trailer is still the most concise and exciting video regarding the wii u and its capabilities.
it's kinda like the vita. i don't think either device is incapable of being saved, but i don't think the companies in charge really know what they have. they just made this thing and hoped people would like it because people like those features. if nintendo had made a game that really demonstrated why off-tv play was going to change things, or how this was better than other tablets on the market, i don't think a $350 price would have been that big a barrier, but it seems they don't believe in the device themselves, and that's a problem.