Nobody goes to Giant Bomb for news.
All I'm saying is if there is one site that could remove itself from the PR machine it's GB. it's not like the site is busting out timely reviews or stuff in that nature.
The problem is nobody wants to upset the apple cart.
I think you're misunderstanding what the PR machine is... The PR machine is exclusive previews, screenshots, swag (the assasin's creed US flag promotion type stuff), and rewriting press releases. GB pretty much skips all that and instead deals as close to directly with the developers as possible. They don't push the PR message, they expose to the audience directly to people who make games.
What does upsetting the apple cart even mean? Do you just want them to be talking shit about people? How is that productive? If you're talking about all the "on the down low" information they probably come across just from being in the industry, then I think you're overestimating the importance of what they over hear. They get to hear things like troubled development (which they often DO talk about), some gameplay feature that may or not make it into release or is under embargo, super specific techy type stuff that developers don't want their competition hearing or probably doesn't mean anything to the average reader anyway.
Maybe you're just saying they should break embargo all the time? But how is that any more beneficial then them saying "That game looks frickin awesome!". Maybe you would gain like a bit of extra hype for fans of that game, but then you'd loose everything else... Not to mention if it was something totally awesome then it's just a giant spoiler anyway.
What I think would be cool (and maybe this is the kind of thing you're talking about) is more post mortems on older games, sit down with developers that they have a relationship with and ask them some hard questions: "What is it really like developing for the kinect?", "Looking back on it it, do you think making Skulls of the Shogun windows 8 exclusive was the right choice?" , "What really happened between Macho Man and Stephanie McMahon?". Recording interviews that can then be edited to make sure no-one is going to loose their job or get sued could be really cool. Maybe the interview dump truck might lead to something like this, or at least hopefully something more then the same guy dilivering the same "message" to answer the same questions that every other website has already asked.
It was more the Orth thing that got me, why they couldn't report on that.
I think I probably wouldn't have posted if Patrick hadn't wrote "I've been waiting for someone to write about [this]". That wording is awkward and automatically makes me think "well why don't you write about it", even if the reason why is clear.
This is a good point. I didn't consider things like this (and I didn't see that comment by Patrick either). However, I do feel like Patrick has written stories on more controversial things that typical games coverage just skips... The two examples I can think of is FIFA issues for Xbox live and getting banned from EA/Origin (or bioware? I forget).