Deirdre Bolton: Okay, which almost makes me feel like you are doubling down on serving hardcore gamers, and I know you have some significant improvements. I mean, Don mentioned it--social, mobile--I mean people can start games on a smartphone, pick it up on the console, friends can finish each other's games, make videos of themselves playing the games, send it to each other-----is this enough A., to keep the hardcore gamers happy, it seems like, but B., it feels like you need to pick up a few (let's say more recreational) "lighter" gamers to have it really be a home run.
Jack Tretton: Well, the casual experience is going to be there, and it's already there on the PlayStation 3. We have free-to-play models, we have 99 cent games, but the real heat behind the gaming industry--behind the PlayStation consumer--is that dedicated gamer, and they're who we're speaking to, they're who we start with, and they get it. And that audience is growing. We've sold 30% more consoles this generation as opposed to the previous generation.
