Apparently you should only focus on something that's popular worldwide. Catering to one specific market, even if it is by far the biggest market for gaming, is a bad thing. I can understand the complaint that 400 million for apps etc is a bad thing, but to suggest that they shouldnt focus on something simply because it's only popular in the US is just not very bright.
I am a complete football and soccer novice, know jack shit about either. Is it possible they could do something similar in Europe?