MS:
We’re excited to announce a multiyear deal with Viacom to collaborate on content distribution, advertising, event promotions, and gaming, which will enable advertisers to engage with more consumers than ever through Microsoft.
As part of the deal, our new Atlas division, added when we acquired aQuantive, will become the ad server for Viacom’s U.S. Web sites. We will gain the exclusive right to sell remnant display advertising inventory on those sites as well, thereby expanding the reach of our advertising network.
Viacom content, including MTV, Comedy Central, BET and Paramount Pictures, will be viewable on Microsoft properties such as MSN and Xbox 360. Advertising opportunities associated with this exciting new video content will become available beginning April 2012