WSJ: Here Comes 'Halo 3' -With a Side Order of Fries, 1 million pre-orders confirmed

NJ x Falkor said:
Even if they did get it from GAF, who says they are doing it to "cater" to a message board??

What if they got it from GAF, and it was um.... A GOOD CATCH PHRASE!!!
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GAF and everything associated with it, including the people who post here, is total crap. I merely logged in to notify you all. Crap. All of it. BELIEVE.
 
Akira said:
If Bungie was influenced by GAF in choosing "Believe", I will lose some respect for them. To cater to a message board to get a few "lols" is pretty ridiculous.
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Bungie probably had nothing to do with the inclusion of "Believe." Chances are it was a decision made by Microsoft's marketing team.
 
Eric WK said:
Bungie probably had nothing to do with the inclusion of "Believe." Chances are it was a decision made by Microsoft's marketing team.
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This is probably correct.

So guys, do we know when we're getting the podcast?
 
Wow. You can almost picture the herds of halo fans moving on from one plain to the next :lol

Yeah, and me slightly behind stalking them.. :D
 
Would be Cool if Mass Effect was pushed like a summer blockbuster too MS. Fuck this halo shit, what about Mass Effect?
 
PleoMax said:
Would be Cool if Mass Effect was pushed like a summer blockbuster too MS. Fuck this halo shit, what about Mass Effect?
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Oh, it will. All in due course. After September expect Mass Effect to be alot more visible leading into Santa day.

Believe.
 
RiskyChris said:
I really... really don't want to derail this thread, so I'm just going to say "wow" and go back to playing the Stranglehold demo.
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I understand some of the hate for Halo, but it's true. There's a reason why it's so popular and it's not just multiplayer. I've played more FPS games than the average gamer here, and Halo is one of the best pure shooter experiences, just below Half-Life.
 
voltron said:
Oh, it will. All in due course. After September expect Mass Effect to be alot more visible leading into Santa day.

Believe.
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Halo 3 shares the limelight with no one. Mass Effect will be a mere pebble in the asteroid-like wake that Halo 3 will bestow.

rs7k said:
I understand some of the hate for Halo, but it's true. There's a reason why it's so popular and it's not just multiplayer. I've played more FPS games than the average gamer here, and Halo is one of the best pure shooter experiences, just below Half-Life.
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This man spits truth. Listen to him.
 
NJ x Falkor said:
Even if they did get it from GAF, who says they are doing it to "cater" to a message board??

What if they got it from GAF, and it was um.... A GOOD CATCH PHRASE!!!
Click to expand...

It is a decent catchphrase. Hell, the Kansas City Royals used it for about six months back in 2003 (pre-dating GAF's use of it) when they were doing surprisingly well the first half of the season. They plastered it on billboards around KC. Of course they fell apart after the all-star break and ended the season toward the bottom of the league as normal.
 
Milestone
“Halo 3” Sets Preorder Sales Records, Soars Past 1 Million Milestone

Blockbuster consumer brands including 7-Eleven, Burger King Corp., Comcast, Mountain Dew and Pontiac unveil unprecedented support for the launch of this year’s biggest entertainment event.


REDMOND, Wash. — Aug. 9, 2007 — As the countdown continues for the entertainment event of the year — the launch of “Halo® 3” — the video game continues to set records and establish new precedents for an entertainment launch. Today, Microsoft Corp. announced that preorders in North America for the exclusive Xbox 360™ title have exceeded the 1 million milestone. In addition, Microsoft unveiled the first exciting details of upcoming promotions from leading consumer brands, including Mountain Dew, 7-Eleven, Pontiac, Comcast and Burger King Corp.

In a strategy utilized in other big entertainment launches, retailers around the world have begun taking preorders, enabling consumers to order one of the three versions of “Halo 3”: Standard Edition, Limited Edition and the ultra-collectible Legendary Edition. In fact, demand has been so strong for the Legendary Edition of the game that it is expected to be sold out by the time the game launches on Sept. 25. Retailers have also noted that the presales for “Halo 3” are the fastest in video game history.

“What we’ve experienced is nothing short of phenomenal,” said Bob McKenzie, senior vice president of merchandising at GameStop Corp. “‘Halo 3’ has eclipsed many previous records and will prove to be one of the must-have items of 2007.”

“The excitement for ‘Halo 3’ is incredible,” said Jill Hamburger, vice president of movies and games at Best Buy. “From our preorders online and the buzz we’re hearing in our stores, we know this release is going to be one of the biggest entertainment events of the year. We’re thrilled to be able to bring it to our customers.”

For the first time in video game history and on par with the scope of major movie releases, some of the world’s biggest consumer brands have aligned to support the launch. Many plan to offer a variety of promotions that give consumers the opportunity to obtain unique “Halo 3”-branded products and prizes and participate in one-of-a-kind “Halo 3”-themed events.

“This September, ‘Halo 3’ will push video game entertainment into the forefront of mainstream culture,” said Chris Di Cesare, director of creative marketing at Microsoft. “Teaming up with some of the world’s strongest and most recognizable brands is trailblazing new paths and cementing video games as big entertainment on par with major event films, and is a testament to the excitement and anticipation intrinsically linked to ‘Halo 3.’”

Mountain Dew will unveil the first beverage co-branded with a video game, Mountain Dew Game Fuel. Game Fuel has the same great taste of Mountain Dew with an invigorating blast of citrus cherry flavor and added caffeine for maximum intensity. Game Fuel will come in 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting Aug. 13, 2007.

7-Eleven today confirmed its plans to support the launch of “Halo 3” through a variety of in-store promotions, including three “Halo 3”-branded collectible Slurpee cups. In addition,7-Eleven will run a “Halo 3” promotion with Mountain Dew Game Fuel and Doritos, with thousands of “Halo 3”-themed prizes, including, as grand prize, a chance to win a minor role as a voice actor in the upcoming Xbox 360 video game, “Halo Wars™,” by Ensemble Studios. In a few select markets, Mountain Dew will offer a special-edition aluminum bottle of Mountain Dew Game Fuel with an exclusive design created by Bungie Studios, the developers of “Halo 3.” This bottle will be available in very limited quantities, making it a highly sought-after collector’s item.

Pontiac will provide consumers with several exclusive “Halo 3”-related opportunities. It will host Pontiac Gamers Garage events in select locations, providing consumers with a chance to play the game for the first time before its release. In addition, in support of the launch of its upcoming high-performance G6 GXP Street, Pontiac is offering 1,000 consumers a chance to win a copy of the game; one lucky gamer will win a limited-edition “Halo 3” G6 GXP Street car.

Burger King Corp. will continue its sponsorship of Xbox 360 with national, in-restaurant support from Sept. 24 through Oct. 22. “Halo 3”-themed packaging will offer customers access to exclusive content by logging on to http://www.bk.com/halo3 beginning Sept. 23. Graphics will be featured on select packaging, including the 42-ounce cup and King FRYPOD™.

Comcast has also joined the “Halo 3” campaign and will host exclusive video content, including user-generated movies and machinima, on its Web sites http://gameinvasion.net and http://www.ziddio.com. Comcast will also feature standard- and high-definition “Halo 3” videos on its signature ON DEMAND service.

“Halo 3” is also the official sponsor of the Projekt Revolution tour this summer, which includes bands Linkin Park and My Chemical Romance. Exclusive “Halo 3” VIP events will take place in select cities on the tour, where attendees will receive “Halo 3”-themed merchandise and have an opportunity to meet the members of Linkin Park.
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http://gamerscoreblog.com/team/archive/2007/08/09/halopromos.aspx

http://gamerscoreblog.com/team/archive/2007/08/09/552537.aspx

Legendary Edition to be sold out day 1, confirmed. The marketing blitz for this is going to be insane.
 
Screaming_Gremlin said:
It is a decent catchphrase. Hell, the Kansas City Royals used it for about six months back in 2003 (pre-dating GAF's use of it) when they were doing surprisingly well the first half of the season. They plastered it on billboards around KC. Of course they fell apart after the all-star break and ended the season toward the bottom of the league as normal.
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God has been using Believe for a long time now too.


JTyettis said:
Legendary Edition to be sold out day 1, confirmed. The marketing blitz for this is going to be insane.
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We are quickly approaching INSANE.

... and I love it.
 
Jtyettis said:
Legendary Edition to be sold out day 1, confirmed. The marketing blitz for this is going to be insane.
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The really sick thing is that it hasn't even started in earnest yet. Things are going to get ugly.
 
beermonkey@tehbias said:
Then somebody failed at their job. When you underestimate demand, you are throwing away revenue.
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You ask for too many helmet, roundeye.
 
PleoMax said:
Would be Cool if Mass Effect was pushed like a summer blockbuster too MS. Fuck this halo shit, what about Mass Effect?
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Mass Effect isn't a guaranteed epic success, and Halo 3 is. They can spend millions on advertising because they know they will make it back a hundred fold. I believe Mass Effect is going to be a huge success, but it's not money in the bank, like Halo 3.

beermonkey@tehbias said:
Then somebody failed at their job. When you underestimate demand, you are throwing away revenue.
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How do you know everyone who wanted one didn't preorder?
 
the disgruntled gamer said:
Am I the only one who doesn't understand all the hype around Halo? It's just another average FPS.
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Name me a game that YOU hold close to your heart. Please
 
Mountain Dew will unveil the first beverage co-branded with a video game, Mountain Dew Game Fuel. Game Fuel has the same great taste of Mountain Dew with an invigorating blast of citrus cherry flavor and added caffeine for maximum intensity. Game Fuel will come in 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting Aug. 13, 2007.
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So is this actually a new drink or are they temporarly rebranding Code Red?
 
Is 1 million really a record? I swear GTA:SA and Halo 2 had much more preorders than that, so what are they basing this on?
 
Screaming_Gremlin said:
So is this actually a new drink or are they temporarly rebranding Code Red?
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New, reportedly more disgusting variety with 33% more caffeine.
 
Prine said:
Name me a game that YOU hold close to your heart. Please
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Super Mario Bros. 3. Also, Halo 1 and 2.

You know, as a caffeine addict, I feel incredibly insulted by that picture of the Coke. This is modelling bad behavior. When you put in a large amount of ice, you're not getting your money's worth of Coke, and it gets all watery too soon. It's a problem in our society, and I'm ashamed that Microsoft and Burger King are encouraging this behavior.
 
rs7k said:
Is 1 million really a record? I swear GTA:SA and Halo 2 had much more preorders than that, so what are they basing this on?
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I think the record is that this is the earliest a game has ever reach 1 million preorders. Halo 2 had 1.5 million at launch, but reached 1 million preorders closer to launch then halo 3 has.
 
Cocopjojo said:
How do you know everyone who wanted one didn't preorder?
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Well, you count me as someone who will absolutely pick up a copy on day 1 and not yet preordered. Whats the point? There will millions of copies everywhere just like there was for Halo 2. I will preorder soon just to reserve one of the collector editions, but no need yet to give some stranger my money to collect interest on.
 
ALeperMessiah said:
I think the record is that this is the earliest a game has ever reach 1 million preorders. Halo 2 had 1.5 million at launch, but reached 1 million preorders closer to launch then halo 3 has.
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"'Halo 3' Becomes Fastest-Selling Pre-Ordered Version of Halo 3 in History, Soaring Past 1 Million Milestone"
 
Jtyettis said:
Headline of the day;

http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQTH04009082007-1.htm


:D
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Wow, that entire article is very professional and serious... and then you read this:

Bungie Studios was founded in 1991 with two goals: to develop games that combine brilliant technology, beautiful art, intelligent stories and deep gameplay, and then sell enough of those games to achieve its real goal of total world domination.
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And it's not explained or mentioned again. :lol
 
4pl9wxs.gif


:lol more lulz if it had the cup
 
TheGreatDave said:
Bungie's idea of world domination is making everybody obese off 90% sugar drinks and fat grilled fat.
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Hey, Coke is good, and fries are good.

Bungie was clearly thinking of us vegetarians when they decided to make this promotion involve non-dead-animal meals.
 
3rdman said:
Well, you count me as someone who will absolutely pick up a copy on day 1 and not yet preordered. Whats the point? There will millions of copies everywhere just like there was for Halo 2. I will preorder soon just to reserve one of the collector editions, but no need yet to give some stranger my money to collect interest on.
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I think he meant all the Legendary Editions, but he's really not being serious. Though I'm sure a lot more LE buyers have preordered than the regular/collector buyers.

I'm preordered ($60 regular edition) but that's just because I took advantage of a huge 150% trade-in credit deal a while back. At a minimum, there should be stacks of CEs and regular editions at game stores for weeks after launch just like with Halo 2. The LE thing, who knows, maybe so many speculators are buying them up for eBay (I know a dipshit Game Crazy clerk who ordered three) that it really will sell out.
 
GhaleonEB said:
That "article" is the press release. :p
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Oops. Must be that cup of bisque I just had for breakfast.

Yeah, so we're at one million preorders and MS's marketing campaign hasn't even started yet. That'll be when kids like my little brother will eat BK and see the advertisements and talk their parents into preorder/buying the game for them.
 
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