Education awareness? We're talking about a promotional campaign, like a thousand other ones, and you did call out Bungie, because you made the point in a thread about Bungie's advertising, appropos of nothing. If education was your only interest, you'd think you might have started an OT thread about the subject rather than injecting it into a thread about videogame marketing.
As for education, well, do you really think that's the problem? That people don't know that fast food isn't good for them? Or do you maybe think they're fully aware and just don't give a crap, the same way they know cigarettes, booze, and driving fast are bad but just don't give a crap. If doctor's think the reason people eat fast food is that they don't know any better, it makes me worry for our doctors. People eat fast food because it's cheap and full of fat, salt, and suger -- the very things our savanna-evolved bodies crave.