Eurogamer: Microsoft has hired Jonathan Ross to work on Xbox

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https://twitter.com/eurogamer/status/394898683025948672

http://en.wikipedia.org/wiki/Jonathan_Ross
 
I suspect cheesy commercials. Or trying in vein of what Kevin Butler did with PS3 (but it will not work though and also why did they do that?).
 
For those who don't know, Jonathan Ross is a well-known TV personality who hosts a popular chat show on UK TV (on ITV).

He also has an iOS venture as part of his in-house production company, Hotsauce, a game called Catcha Catcha Aliens. This Edge feature goes into better detail.

EDIT: Microsoft says he's going to be consulting on games and entertainment.
 
So, how long til the first joke comparison between the "Xbox Ones Stuttering launch" and Jonathan Ross' stutter?

He doesn't have a stutter?

I don't know much about TV or what types of people watch ITV these days, but didn't he just melt into irrelevance after the whole Manuel from Fawlty Towers ordeal?

Wheeling him out for Xbox One promo is going to be like Iceland wheeling out Kerry Katona
 
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