That's because I'm not invoking the individual user. Matt made it plainly clear that the issue here isn't so much our individual opinions of KSI or the cotentious themes he invoked with his behaviour, but rather that whether corporations with a public image -- a family image -- should want to be associated with those themes. His point being; you yourself may not have a problem with KSI, but would your wife feel the same? Would your parents?
If this is therefore an issue of public image rather than personal sensibilities, why cannot I therefore make an equivalence between Microsoft not wanting to be associated with anything harmful to their image in the form of an immature, misogynist from YouTube - and promoting/supporting and profiteering from games that glorify violence and sexual imagery? Interestingly, something tells me Ballmer/Gates themselves wouldn't personally advocate it, but they allowed it because they wanted to attract "stupid young gamers"; the same audience KSI has. It's the same audience everyone in this industry wants to attract irrespective; it's where the core of their business is. You and I may not feel CoD and thinly-dressed female characters to pose a moral dilemma, but would our wives feel the same? Would our parents? The argument can be made that they'd find it as displeasing, if not more so, than what KSI's attitude.