Edit: A friend informed me that they changed the EULA and this is no longer accurate. However the fact that they still did this to begin with set a very wrong precedence.
They changed for the better, like Valve did with Steam, so how is that a bad thing? Straight from the horses mouth on the Origin.com, for Canada at least.
https://www.origin.com/en-ca/faq
"What types of data does EA collect through Origin?
There are two types of information that are always collected through Origin:
(1) System interaction data essential to the continued operation of Origin. This includes anonymous crash reports (including the time and approximate location of the crash); hardware specification data (information about your devices CPU, graphics card, display, memory, browser, and operating system); and other functional details (successful installs, unsuccessful game downloads, game launch data, errors, and lost network connections). MAC and IP addresses are collected as well, but obfuscated and hashed to protect your anonymity. All of this data is used to improve Origins performance, identify bugs, and enhance your overall experience.
(2) Information that you directly provide to Origin. This includes Origin preferences, online feature usage, purchase information, and account informationwhich is used only to allow specific services to work. For example, Origin needs to collect and verify your personal information in order to process a game purchase.
For more information about EAs collection, storage, and use of consumer information, please read EAs Privacy Policy."
The massive "ELECTRONIC ARTS PRIVACY AND COOKIE POLICY" can be found here:
http://www.ea.com/privacy-policy#section5