One thing you know you'll see in the walking dead thread is people being upset about something. I love Negan, the guy can be entirely menacing and threatening and be so damn charming and silly the next. But that's what makes his acts of violence so much worse, because he's able to switch it on and off just like that and he knows how to play mind games with you. That's what the mattresses were all about, keeping them down, he was smart, he knew to come early, keep them off their game, make sure everyone knew the score. By threatening to kill Olivia he sent a message and he would have acted on it as well. You know it. They know it. In fact if he made a mistake it was probably not braining someone in so the rest of the town could see it first hand....but they heard the stories, the know what happened and the mind can be so effective in imagining.
I mean hell, the townspeople see Rick, how he is, what he is saying, you think that doesn't have them freaked out and scared. This is freaking Rick. What ever knocks him down without him wanting revenge or coming out on top. Yet here he is brought to heel. He knows they can't win. Kill Negan? The others are still there, they will kill everyone. Rick is right, they don't got the numbers.
And that's also why Daryl is around as well....people see...oh shit, Daryl, the bad ass loner who does some crazy shit and the whole lone wolf kinda thing but is a good guy is absolutely nothing more than a beaten down lackey. I mean the guy looked terrible. You think that being seen by some wouldn't get to them.
I'm having fun. I'm enjoying it.