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Activision Becomes #1 Publisher Overall In U.K. for Month of July According to ELSPA / Chart-Track
Thursday August 12, 8:02 am ET
SANTA MONICA, Calif., Aug. 12 /PRNewswire-FirstCall/ -- According to the official ELSPA / Chart-Track monthly report of entertainment software sales in the U.K., Activision, Inc. (Nasdaq: ATVI - News) achieved the highest market share by value of any publisher during the month of July 2004. The company's market share represented 15% of the market by value and was driven by the successful launch of two recently released movie-based games.
"The exceptional performance of our movie-based games, which ranked as the #1 and #3 titles across all platforms for July, have driven Activision U.K. market share growth and made the company the #1 publisher for the month for the first time ever in the U.K.," said Ron Doornink, CEO of Activision Publishing, Inc.
Activision's performance was further bolstered by strong back catalogue sales.
Thursday August 12, 8:02 am ET
SANTA MONICA, Calif., Aug. 12 /PRNewswire-FirstCall/ -- According to the official ELSPA / Chart-Track monthly report of entertainment software sales in the U.K., Activision, Inc. (Nasdaq: ATVI - News) achieved the highest market share by value of any publisher during the month of July 2004. The company's market share represented 15% of the market by value and was driven by the successful launch of two recently released movie-based games.
"The exceptional performance of our movie-based games, which ranked as the #1 and #3 titles across all platforms for July, have driven Activision U.K. market share growth and made the company the #1 publisher for the month for the first time ever in the U.K.," said Ron Doornink, CEO of Activision Publishing, Inc.
Activision's performance was further bolstered by strong back catalogue sales.