Activision CEO Bobby Kotick joins Coca-Cola board

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Leezard

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Credit to Drencrom, who can't post threads yet.

Press Release:
ATLANTA, Feb. 16, 2012 -- The Board of Directors of The Coca-Cola Company today elected Robert "Bobby" Kotick as a Director of the Company, effective immediately.
Kotick, 48, is President, Chief Executive Officer and a Director of Activision Blizzard, Inc., a global interactive entertainment software leader and the world's largest independent video game publisher. An entrepreneur in the interactive industry, Kotick purchased a stake in Activision in 1990, became CEO in 1991 and grew the company to its industry-leading position.

From 2003 to 2008, Kotick also served as a Director of Yahoo!, Inc., one of the most visited internet destinations worldwide. Kotick began his career in 1983 creating software for the Apple II.

"Bobby brings an entrepreneurial mindset and a high level of financial literacy and digital knowledge to our Company," said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. "His global brand expertise and insight will be invaluable as we continue to grow our business and invest in enhancing our digital engagement with consumers and customers around the world."
As part of his election, Kotick was appointed to the Company's Management Development Committee.

Kotick is a member of the board of trustees for The Center for Early Education and The Harvard Westlake School, both located in Los Angeles. He also serves as Chairman of the Committee of Trustees at the Los Angeles County Museum of Art and is the founder of the Call of Duty Endowment, which is dedicated to securing jobs for unemployed veterans.
http://www.thecoca-colacompany.com/...board-elects-robert-a-kotick-as-director.html

Anyone going full Pepsi after this? I don't want to support Kotick, but I don't think I can give up the coke. Does anyone have an idea of what kind of "digital engagement" Kotick is going to bring, Coke DLC?
 
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At the end of MW4, instead of cracking out a cigar, Captain Price will pull a bright red can of Coke from a cooler, and savour the crisp, refreshing taste as aborted nuclear missiles fall into the sea.
 
Interesting appointment, but Coke are a massively powerful brand, while Kotick seems to specialise in brand destruction and fatigue.
 
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