Support NeoGAF

[winjer]

Battlefield 6 is a smash-hit launch: 6.5m+ sold and counting

A BIG data deep dive into the triumphant return of the Battlefield franchise. But can EA keep up the momentum?

alineaanalytics.substack.com

After years of missteps, the Battlefield series is back with a frankly outrageous commercial debut, with over 6.5 million units sold through in its first few days across PC and console, as per our estimates.

That translates to more than $350M in gross revenue, putting Battlefield 6 in the conversation with the year's – no, the generation's – biggest launches.

Our segment distribution estimates show just how PC-led Battlefield's resurgence is:

• Steam accounts for 56.7% of the copies sold through to consumers (3.5M+ copies), as well as over $220M in revenues.
• PS5 accounts for 23.7% (1.5M+ copies).
• Xbox Series consoles take 19.6% (1.2M+ copies).

On console, Xbox's high share of players relative to its lower installed base isn't too surprising. After all, Battlefield has a longstanding history on Xbox – and the platform's early-adopting players are often drawn to new shooters.

Our segment distribution estimates show just how PC-led Battlefield's resurgence is:

• Steam accounts for 56.7% of the copies sold through to consumers (3.5M+ copies), as well as over $220M in revenues.
• PS5 accounts for 23.7% (1.5M+ copies).
• Xbox Series consoles take 19.6% (1.2M+ copies).

On console, Xbox's high share of players relative to its lower installed base isn't too surprising. After all, Battlefield has a longstanding history on Xbox – and the platform's early-adopting players are often drawn to new shooters.

The US is the top Steam market for BF6, with a third of players, but China is at 15%, busting the myth that Chinese players only buy when games go on sale.

China-based players are a core part of AAA game audiences these days. This is also above average for the genre and franchise in the first few days.

Meanwhile, key Western territories like Germany and the UK hold familiar 3-6% Steam shares, but Japan's 3% is a meaningful signal of PC's growth in Japan.


In general, Battlefield's appeal on Steam is broadening beyond the typical Western military power fantasies. On PlayStation, the distribution is more Western, though. The US again leads (with a 38% player share), followed by 6-9% for the UK, France, and Germany (6.7%).

However, Saudi Arabia accounts for over 3% of BF6 players on PlayStation. The Middle East is a very relevant battleground (and mostly underreported), given EA's ongoing courtship of Middle Eastern capital ahead of its $55B leveraged buyout, which we dive into here.

Mod edit: EA just made a press release about BF6 sales so this thread no longer serves any purpose. The announcement can be found here:

Sales-Age  Thread 'EA: Battlefield 6 Shatters Records Becoming the Biggest Launch in Franchise History (Over 7 Million Copies Sold in 3 Days)'

Oct 16, 2025

https://ir.ea.com/press-releases/press-release-details/2025/Battlefield-6-Shatters-Records-Becoming-the-Biggest-Launch-in-Franchise-History/default.aspx

Following a record-shattering Open Beta in August, Battlefield 6 now has the biggest opening ever in the storied Battlefield franchise. Battlefield 6 hit all-time highs for franchise sales during the first three days of launch, selling over 7 million copies and counting. Thanks to the series' passionate community, the game had over 172 million matches played online and accumulated...

• adamsapple
• Replies: 146
• Forum: Gaming Discussion

• 
• 
• 
• 
• 
• 
• 
• 
• 

 

[kazuyamishima]

Alinea Analytics……

 

[KungFucius]

Pretty cool win over COD here.

 

[Bernkastel]

• PS5 accounts for 23.7% (1.5M+ copies).
• Xbox Series consoles take 19.6% (1.2M+ copies).

Just a reminder that EA Play is part of Game Pass.

 

[Gaiff]

Those guys are completely unreliable when it comes to sales numbers.

 

[clarky]

Pretty cool win over COD here.

How so? COD's not out yet.

 

[Black_Stride]

Just a reminder that EA Play is part of Game Pass.

Just a reminder that Battlefield 6 isnt on EA Play.

 

[Killer8]

It's done extremely well but Alinea don't know shit.

 

[willothedog]

Just a reminder that EA Play is part of Game Pass.

Just a reminder that EA Play Pro isn't...

 

[Tobimacoss]

Just a reminder that EA Play is part of Game Pass.

Gamepass has EA Play base tier which gets the games after 9-12 months, 9 months for the sports titles, 12 months for the AAA titles.

Battlefield 6 is only included on EA Play Pro which is via EA Desktop app only.

 

[Donald mac Ronald]

If that's steams share it makes you wonder how many sold on the EA app lol.

I reckon many people would have skipped it on pc if it didn't have a steam release.

 

[kruis]

What makes Alinea Analytics any different from Vgchartz.com?

 

[Sertyak]

I think that those Alinea's and the like should be banned like VG Charts.

 

[Kvally]

Nothing to see here, it's Alinea.

 

[balls of snow]

Might as well use Vgcharts

 

[Kilau]

What makes Alinea Analytics any different from Vgchartz.com?

One has Anal in the name but both are ass.

 

[jm89]

It doing best on pc is believable. But that split between ps and Xbox.

 

[Black_Stride]

If that's steams share it makes you wonder how many sold on the EA app lol.

I reckon many people would have skipped it on pc if it didn't have a steam release.

Every Battlefield from 3, 1, Hardline and V were only on Origin.
PC players would have still bought it on the EA App.........as shitty as the EA App is, you dont want to know how bad Origin was.
Dont forget Battlelog too........uggghhhh.

Battlefield fans can be masochistic......it would have done alright.
Its just easier/better to buy on Steam if thats an option, if it wasnt EA App it is.

 

[kruis]

It doing best on pc is believable. But that split between ps and Xbox.

Our segment distribution estimates show just how PC-led Battlefield's resurgence is:

• Steam accounts for 56.7% of the copies sold through to consumers (3.5M+ copies), as well as over $220M in revenues.
• PS5 accounts for 23.7% (1.5M+ copies).
• Xbox Series consoles take 19.6% (1.2M+ copies)

Those percentages add up to 100% exactly. So if EA Play has 0.0% market share, where did all those complaints from EA Play Pro subscribers come from?



EA Play Pro's marketshare can't have been 0%, because many more people than normal will have subscribed to EA Play Pro just to be able to play Battlefield, since a $17 a month subscription is much cheaper than buying the game on Steam.

 

[Kerotan]

Those percentages add up to 100% exactly. So if EA Play has 0.0% market share, where did all those complaints from EA Play Pro subscribers come from?



EA Play Pro's marketshare can't have been 0%, because many more people than normal will have subscribed to EA Play Pro just to be able to play Battlefield, since a $17 a month subscription is much cheaper than buying the game on Steam.

Those stats look ridiculous because PS5 and Xbox split is too close.

 

[Baemono]

Please close the thread until we have actual sources

 

[Thief1987]

What makes Alinea Analytics any different from Vgchartz.com?

Their estimation methods are even less reliable

 

[Baemono]

What makes Alinea Analytics any different from Vgchartz.com?

Well VGChartz at least stopped software estimations, Alinea didn't yet

 

[demigod]

I can pull better stats out of my Anus then Analea.

 

[Mr Moose]

Alinea Analytics says

Stopped reading here.

 

[tanners]

Steam+PS+XBOX=exactly 100%
I been wonder does they didn't know EA app and Epic Games store existed?

 

[Horseganador]

Alinea should be a banned source, too many mistakes and it's clear they don't know anything.

 

[Ronin_7]

Xbox near PlayStation.

HAHAHAHAH

What a bunch of retards, this shit is less reliable than Vgchartz.

 

[Boss Mog]

It doing best on pc is believable. But that split between ps and Xbox.

What else do XBOX players have to play though right now?

 

[TheGodfather07]

Terrible source.

 

[yogaflame]

I'm sure BF6 will have impressive sales number, maybe the biggest sales number this year, but I dont trust Alinea analytics.

 

[Dr.Morris79]

I reckon many people would have skipped it on pc if it didn't have a steam release.

I would have, there's zero chance of me ever buying stuff on anything other than Steam or GOG.

None.

I don't even buy anything on either console digital anymore.

 

[kpopSuperstar]

I would imagine this beast needs 5-6 million just to cover the cost.