The US is the top Steam market for
BF6, with a third of players, but China is at 15%, busting the myth that Chinese players only buy when games go on sale.
China-based players are a
core part of AAA game audiences these days. This is also above average for the genre and franchise in the first few days.
Meanwhile, key Western territories like Germany and the UK hold familiar 3-6% Steam shares, but Japan's 3% is a meaningful signal of PC's growth in Japan.
In general,
Battlefield's appeal on Steam is broadening beyond the typical Western military power fantasies. On PlayStation, the distribution is more Western, though. The US again leads (with a 38% player share), followed by 6-9% for the UK, France, and Germany (6.7%).
However,
Saudi Arabia accounts for over 3% of BF6 players on PlayStation. The Middle East is a
very relevant battleground (and mostly underreported), given EA's ongoing courtship of Middle Eastern capital ahead of its $55B leveraged buyout, which
we dive into here.
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