Some people are talking about getting a Kobo or Nook over a Kindle; have any of you checked out the Google ereader?
Looks quite a bit like a Kindle 3, full keyboard and all. It's big selling point is that it has a higher resolution screen, which many people don't imagine would be a big deal with an ereader but once you examine the screen on any other reader closely and see that the letters are ever so slightly pixelated, it's one of those "can never unsee" sort of things.
Most people aren't even going to notice the pixelly look of the Kindle, and even knowing about it I still can't tell a majority of the time holding the Kindle a normal distance away from my eyes, but I still really like that ultra-smooth look text has on a high PPI screen like an iDevice with a "retina display."
Pretty sure the thing doesn't have a touch screen, but in my opinion it's definitely another option worth checking out if you're in the market for an ereader. Target has them on sale for $100 at the moment too (or at least mine does, not sure if it's nation-wide).
I've been really happy with my Kindle 3, but so long as you don't really care about a touch screen and can stand the style of the Google ereader (some people don't like the white body and bronze buttons. I love the style of it myself) it's the one to get at the moment in my opinion. I was tempted to try to sell my Kindle and pick one up when the Target sale started but it seemed like a bad time with new products coming out in the next few months, and I didn't really want to deal with converting my Amazon collection, especially now that I know I'll be picking up a Fire.