Earlier Monday, I broke the news that ESPN3 will be taking over MLS Live, the league's online streaming platform for games not nationally televised. You'll now be able to watch those streams through ESPN's website.
Ourand and Botta have more detals on that here. They also report that the Direct Kick out-of-market TV package is going away, though as they note, it has far fewer subscribers than other leagues' TV packages. So that won't be too much of a hit to suffer.
It is an enormous step for the league to take, and one that has the potential to pay very big dividends. Using ESPN3 to bring MLS games directly to the casual soccer fan - and indeed, the greater American sports fan base - will dramatically expand the league's exposure.
ESPN3 offers a wide range of sports content, most notably college football and basketball from the Southeastern, Atlantic Coast and American Athletic Conferences. So if you're an Alabama or Rutgers football fan, or a Duke or Temple basketball fan, you've likely watched a game on ESPN3 at some point.
You've probably also watched plenty of other soccer content through ESPN3 over the years, such as UEFA World Cup and European Championship qualifying. Or if you're a tennis fan, you've watched ESPN3's multi-court coverage of the four grand slams and other tournaments year-round.
Historically, ESPN3's content has been available free of charge with authenticated access through participating internet service providers.
(That is a different tier of service from WatchESPN, the online simulcasts of ESPN's linear TV channels, which requires authenticated access through participating pay-TV providers.)
But I was told Monday, and SBJ later confirmed, that discussions have been ongoing for MLS games on ESPN3 to not follow that model. There could be a paid subscription package for people who don't have ESPN3 access through their ISPs.
More details on how to access ESPN3 content, including a list of participating providers, are available here. In addition to being available via ESPN's website, ESPN3 has apps for iOS, Android and Windows 8 devices, Apple TV, Roku, Xbox Live and Amazon's FireTV.
As I reported Saturday, this was the last major hurdle in the negotiations of the deal. The digital rights to MLS broadcasts are of considerable value. For as much as the dramatic increase in rights money is a commitment to MLS on the field, it also sends a message about the league's potential to grow off the field.
I do not know what will happen to Canadian fans who subscribe to MLS Live, as ESPN3 is geoblocked in Canada. It wouldn't be too hard to lift the geoblock just for ESPN games, but that is just one of many potential options.
Bell Media, MLS' national broadcaster in Canada, has the capacity to run MLS streams through its website and TSN Go app, but will it take that jump? It's not yet known. There could also be a Canada-specific paid online streaming package.