One of the things that's really shitty about this whole situation is that you could have a reasonably high amount of figures available but because people are so fevered about getting them, they sell out regardless. With Internet access, it opens it up to the full flood gates. Ness lasted longer with in-store that it would have even dreamed if it was up online. Just look at Robin and Lucina. The thing that gets pissy is the people who are scooping them up for high markup resale and that's it. Then there are those of us that actually care about our figures. Outside of limiting quantity, we really have no idea how to divide those people.
I really think though that Nintendo should have an early pre-manufacturing pre-order to gauge demand (although this can go wrong too. I was part of the Ni No Kuni CE disaster). It should at least help us hardcore out.