Perfect Blue
Banned
On June 16th, nine days before the rally, Merwin announced a surprise addition to his lineup: the white nationalist and anti-Semite Richard Spencer. Spencer believes that white Americans need their own homelanda sort of white Zionism, he calls it. For years, he had been a marginal figure on the far right; last year, when the alt-right became an object of popular fascination, Spencer used the notoriety to his advantage. After the election, he experienced two moments of viral fame: one shortly after Trumps victory, when Spencer cried Hail Trump during a speech and appeared to lead a crowd in a Nazi-esque salute, and the other on Inauguration Day, when a masked stranger punched him in the face. Spencer is a deliberately divisive figure, and, during the past few months, many on the right have worked to distance themselves from him and his views. Lucian Wintrich, of the pro-Trump tabloid the Gateway Pundit, told me that, last year, the term alt-right was adopted by libertarians, anti-globalists, classical conservatives, and pretty much everyone else who was sick of what had become of establishment conservatism. Wintrich counted himself among that group. Then Richard Spencer came along, throwing up Nazi salutes and claiming that he was the leader of the alt-right, Wintrich went on. He effectively made the term toxic and then claimed it for himself. We all abandoned using it in droves.
Full article here: http://www.newyorker.com/news/news-desk/the-alt-right-branding-war-has-torn-the-movement-in-two