I think one of the larger issues with matches these days is that it feels like there isn't much storytelling anymore. I think this is probably tied into the terrible booking, but I don't really feel the wrestler's character in the matches anymore. Everyone ends up feeling a little samey.
They need to go back to establishing that face and heel divide, and have characters change up their moveset based on the character they're playing. Heels need to incorporate more dirty tactics, and wrestling moves which reflect that.
Something feels off now. A lot of the big matches tend to be samey, and there isn't much character work. And that needs to be reflected in the ring too. You can't just cut a promo, and then put on a match which is the same when you're face and heel. You have to play up that character better.
Hopefully, that makes a bit of a sense.