Lack of new stars, basically. That's been the story of NOAH for the past decade now, they left it too late for the old guard to put over the next generation and the young guys they did have coming through never took off in the way Misawa, Kobashi & Kawada did, not that their talents were at all comparable. The two most popular young wrestlers (KENTA & Marufuji) were juniors and, after losing their TV deal in 2007, Misawa's death in 2009, Akiyama defecting to AJPW and taking half the roster with him in 2013, NOAH's not in the best state. And now they're being financed in some way by NJPW and Jado's the head booker, they're bringing in old guys like Suzuki & Nagata from NJPW to try and generate some excitement as well as giving those guys something to do, but it's not been entirely successful and it's hard to see where the future lies for NOAH.