The event kicked off on 7/1 with an arm-wrestling match with Vince McMahon and Steve Austin. The event was held on a lagoon near the Cambridge Mall Galleria, before a crowd estimated by various sources as between 2,000 and 4,000. McMahon did every heel arm wrestling stalling tactic before locking up, and eventually when they did, Austin put him down. This led to Austin asking the fans if they wanted to see McMahon thrown in the lagoon which they did and McMahon wound up taking the dive. Dok Hendrix was also thrown in the lagoon for good measure. However, early ticket sales have been a huge disappointment based on the current standards of the industry. As of press time, the event had sold 2,000 tickets for $60,000. WWF officials are hopeful that there will be more interest after the WWF's event at the Fleet Center in Boston, which takes place on 7/10 as the rescheduled date from the postponed 6/27 show.