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Deleted member 47027
Unconfirmed Member
Problem is they just want any kind of "mainstream" attention whatsoever. They want to have better deals with their sponsors and better ad rates from USA, yet they aren't doing anything to fix the low brow reputation they have that's causing them to get low ad rates and lower deals.
Sure they are. This is what a lot of this outreach to ESPN has been for, it's mutually beneficial for both brands, as well as Cena showing up a lot on Today Shows. Here's what Meltzer wrote about it.
"Cena will be hosting the Today show on 8/20 for the 9-10 a.m. hour., after doing the same thing on 8/17. This is part of the NBC Universal strategy to soften the image of wrestling and wrestlers so it doesnt have such a negative stigma among advertisers. Since USA will be broadcasting five hours of wrestling in prime time, and while high rated, they have to charge low ad rates, and WWE doesnt share in ad money, changing the perception of advertisers about wrestling is important when it comes to both the USA Network bottom line and justifying the rights fees, which escalate over the next two years."