Try explain why we should give money for no material gain, and something that access to can be rescinded with no recourse for the customers.
A 16th century merchant would understand its a raw deal. Why can't you?
I get that it's a raw deal, I'm just saying it's a
legal raw deal, which is pretty much how I understand economics anyway. It just so happens that with subscription services companies can actually enforce the licencing agreements that consumers have been signing for years. (I know you already disagree with the idea that even physical software licencing agreements apply, but...)
Put it this way: consumers have been pulling the exact same deal with physical software [largely on a program-by-program basis], with the primary difference being that content owners could never actually revoke the licence and prevent you from using the software, though they always retained the legal right to do so. Technology has moved on; now content owners can.
It's
always been a raw deal. The real question is, how and where do you want to fight it?
PS: "Licence to use" but not to take ownership of is a pretty basic part of the bundle of rights you can sign over in a contract, it's been that way for hundreds of years.