In regards to big changes this generation:
With the installation of instant streaming and archiving of video game footage of ALL video games I can easily see the power of games media reviews becoming heavily diluted.
We are the internet generation.
We pirate our music because it is free and it is there to be done with little to no effort at our leisure.
We pirate our movies because they are free and it is there to be done with little to no effort at our leisure.
We pirate our TV shows because they are free and it is there to be done with little to no effort at our leisure.
Reviews hit the public just before, or on the day, that expensive video game products release. More and more publishers are pushing the embargoes to the hour of release, rather than allowing the consumers to become informed before the product is available.
Allowing consumers to stream these products from the moment of release, at the same time games media put up their "reviews" creates a wash of possible avenues of education on the product. Unlike games media, consumers number in the millions, creating a cacophony of impressions that flawed & rushed media reviews cannot stand up in the face of once compared.
Streaming in all its forms is becoming incredibly popular, Netflix is becoming the future of television, movies are turning up on VOD services before physical media, Gaikai & the MS solution are on the horizon for games (not to mention all 5 current console platforms having 2nd screen connectivity), Spotify for music. Public broadcast streaming of events has now become expected, rather than asked for. When Nine Inch Nails last toured there was no such thing, now on their reunion tour millions of fans could see their first performances across the globe as the festivals/events would stream the whole thing up on Youtube et al, this has only been 3 years! Even small scale gaming broadcasts have caught dedicated, constantly expanding fanbases in competitive gaming. The current direction of the internet is shifting towards an even more constant flow of information, directly from the source and as instant as possible (removing the middlemen as the process evolves making it more and more cost effective). Some games media have thrived with this shift, Giant Bomb seems to be the most obvious example as I expect the majority of people who follow them do so for the streams and regular video updates, rather than the review and preview write ups. With the 2 biggest console markets allowing their consumers to be bombarded with the knowledge that streams are happening right in their console UI will lead to even more people noticing the benefits of this format, as well as becoming another cog in the streaming machine.
The big question is how much it will really matter? Will it be motivating enough for another market shift sooner rather than later?
Will we take more and more of our product decision making information from non-professional sources this generation due to this instant openness?
Will the Joe on the street have his Ustreamers, his Twitchers that he follows updates on each time a game hits the streets rather than F5 Polygon et al?
Will games media decide to change their ways, band together and tell the publishers things need to be opened up to them rather than continue the intense crunch gaming sessions that lead to uneducated, unintelligent and untrue reviews being published?
We know its coming, Microsoft showed their hand early but at the end of the day everyone accepts retail media will be a niche market. Streaming is the future. It's already here. I'm just wondering how fast this generation will speed up the process, especially in regards to the media surrounding the industry and how it will reshape to evolve alongside it.