That's just it though. You don't get to be respected by doing the easy things.codswallop said:Outlets that don't play 'fair' are denied access to previews, interviews, exclusives and so on. Less content means fewer page views means less money.
The only place off the top of my head that can choose advertisers and say what they want is Penny Arcade. It wasn't like that for a long time thing, they had to put in some hard yards first though.