Woolworths created a website where you can upload an image, assuming you would make an avatar of sorts. And they would put the text over the top including a play on their slogan, meme generator style. Queue ridicule.What's this? I have no idea what's going on.
Funnily enough, the only Australian organisation I've seen handle an image macro generator properly is the Labor party.I don't know what I find more baffling - the crass nature in which they attempted to profit from a national tragedy or the stunning blindness with which they engaged with user generated content.
There's a reason Nintendo is so paranoid about the Internet guys.
The last one is my personal favourite.
Woolworths are going to cop a lot of shit for this for a lot of reasons, not the least of which is that it is very likely illegal.
Was that up when you posed it? Because it certainly isn't now! Whoops.
It's actually a repost from here, which hasn't been pulled. And the comments are hilarious:Woolworths has today announced the appointment of Brand Experiential Agency Carrspace to its experiential agency panel.
This three-year appointment which came about after a full and competitive pitch process has been kicked off immediately with Carrspaces first project for the iconic Australian supermarket brand.
The first activation is Woolworths ANZAC Centenary activation at Camp Gallipoli which is taking place on 24th April in six locations around Australia. The centenary of ANZAC is expected to become an important milestone in Australian history and an emotional, once in a lifetime event for many Australians.
Woolworths will be honouring Aussie heroes at Camp Gallipoli and will be launching a unique activation, combining the Australian respect for our ANZAC history and giving everyday Australians the chance to tell their own story, becoming part of the historic ANZAC Centenary.
Carrspace Director and Executive Producer, Madeleine Preece has said,
We are thrilled to be working with the Woolworths team on an activation that has such merit and community connection for Australians. Woolworths is such an iconic brand and we have a lot of respect for how they handle their experiential campaigns. Were looking forward to some amazing projects over the coming years.
Madeleine added, Woolworths is famous for its hands-on and integrated experiential approach, and the strongest brand experiences come from brands, like Woolworths, that are both creative and active above-the-line, and participate fully in their community. We look forward to the next chapter with Woolworths and the next three years and beyond.
Bob
14 Apr 15
8:56 pm
Cant wait for the mumbrella update on the #freshinourmemories fail
Jim
14 Apr 15
11:51 pm
the next chapter with Woolworths and the next three years and beyond
Yep. Goodluck with that.
Oh shit.Yeah it was up when I posted it. lol.
Whoops.In March the supermarket added experiential agency Carrspace to its roster to handle its activation around the event and to create the Fresh in our memories website. Overnight the agency has pulled the press release it circulated on the win from its website and deleted its Twitter account.
I don't think people found the meme generator all that distasteful, compared to the vomit-inducing pun "Fresh in our memories". Although I guess one couldn't have existed without the other.We regret that our branding on the picture generator has caused offence, this was clearly never our intention. Like many heritage Australian companies, we were marking our respect for ANZAC and our veterans.
RIP Tony Phillips, Chief Marketing Officer at Woolworths.
https://twitter.com/thomasrdotorg/status/587926067249197056
That's not fair. Those rich people worked much harder for the $3000 each per year per themselves and their wife under Costello's government co-contribution super scheme than the poor people who literally never used it.It's time for a mature debate aboutfunding the tax benefits of the rich through the living expenses of the poorthe GST.
Income tax should be levied by the states. At least part of it.
Can't deny that cost of living and economic differences make this true. Not exactly looking forward to the inevitable race to the bottom that will result, that will coincidentally stop being a race to the bottom at the (low) bracket where relocation is prohibitively expensive .
Thank god I have murdochblock
Somebody attacking the ABC in the comments.
The Project is on Channel 10, dear.
I'm not really sure what to think about the Iran trip
"No see I am a Christian and I will not support terrorist or bank roll a man that sends his 40 year old daughter to Stuart Uni to study islamic law so to make the company a ledigt business and he will not open his books to see where the money is spent the other Halal companies are suppose to be "NON PROFIT" so where does the MONEY Go? You are to busy calling people racist and bigots ... WAKE UP and look in the mirror"Ugh, this popped up in my FB feed today :/
One way is to see how they feel about religious certification for products that don't involve animal slaughter, like dairy or wine (because we all know that those devout Muslims love their drinking).How can you tell if someone's actually a racist pandering as an animal rights activist?
They talk about halal slaughter (which allows the stunning of animals prior to slaughter) and never ever mention kosher slaughter (which doesn't allow stunning of animals prior to slaughter).
Documents from the United Nations show Australia has been asked 36 questions about its 2020 emissions targets from China, the United States, the European Union, Brazil, Switzerland and Saudi Arabia.
It is part of the United Nations' Multilateral Assessment process, which aims to transparently compare the emissions reduction efforts of developed nations.
Racism. Racism is the justification for that position.This is one issue I'm totally with you guys on. I can't even pretend to say that there might be some sort of justification for that position. It really is lunacy.
Abbott gives $4M to help climate sceptic set up Australian centre
You can't make this shit up anymore.
It begins. Sooner than I expected too.
http://www.abc.net.au/news/2015-04-...australias-emission-reduction-targets/6404568
Even Saudis are asking us...
Racism. Racism is the justification for that position.
"but Islam isn't a race hurr hurr. You're an idiot. I'm not racist for hating muslims".
I'm actually glad when articles like that come out. Because when they're so overtly racist and not at all subtle, stupid people might question Abbott's policies.