Earlier this week, Malcolm Turnbull sought to present himself as being on the economic front foot by calling a snap economic summit to seek a consensus on “reform priorities”. That anything other than symbolism could be achieved in a two-to-three hour mini talkfest is debatable, but one major step forward would occur were the new prime minister to announce the banishment of the word “reform”.
The use of reform has long been one of my greatest bugbears. The word is so loaded with spin that it is meaningless. And yet such is its power that, to paraphrase Godwin’s law (call it Jericho’s law of economic debate), “the longer any speech or opinion article on Australia’s economic future goes, the greater the probability of the speaker calling for reform”.
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It highlights, as I have written previously, that “reform” just means “policy that I agree with”.
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Such a use is a direct result of very serious people in politics and the media over the past decade or so stripping actual meaning from words like reform and productivity instead turning them into smart sounding buzzwords.
You want to change Australia’s tax system, our IR system, our competition laws? Great, but tell us why and how that will improve our economy, and tell us who will be affected and how. If you need to say it will improve productivity, tell us how and explain what you mean by that word – because profit does not equal productivity.
And if you use the word “reform” – you fail.