David Incorporated Esq.
Member
That's just the way these surveys work. It's not just dealerships. It's EVERYWHERE a survey is given to you. 1-9 is a failing grade. 10 is the only pass.
My wife used to manage an AT&T. Same story there. They fail if they don't get 10s across the board.
Yeah I know, I just find that approach mind numbingly ridiculous. You end up with results that mean nothing and the people who take the survey seriously actually cause more harm than good.
Why should I rate someone a 10/10 if I think they did a fine job, but have room for improvement? What good does that do anyone? Why not just switch it to "satisfied/not satisfied"?