meh people play facebook games...
idk I guess it's personal opinion but I want the speed of a website without loading any actually BS when starting a game.
you can't beat loading a webpage vs loading an actual Game... in terms of speed
and I bet with a couple of patches you can even adjust in game settings online such as weapons, classes, options, graphical settings so on and so forth theres so many possibilities that lie in Battlelog
most important it's FAST
at first I was like this is bootleg... click start on beta loads up FF? wtf ? ooooh I get it its FAST