The goal should never be about winning elections, it should be about reforming the country. If you have a good message and are a good candidate, then you will inevitably win the election.
The hyper competitive aspects of political elections leads to a whole slew of horrendous issues, whether it be politicians taking literally millions of dollars in endorsements to help push rich peoples wants over the wants of everyone else, a first term presidential election that's literally all about getting re-elected rather then doing your job, and a whole bunch of other issues.
Honestly, it's like saying the goal in being a lawyer is to win your case. That's not exactly what you should be trying to do, the goal of being a lawyer is too reach the truth, just like the goal of politics is to help the country succeed.