Well I did see the trailers before hand and I was apprehensive about the film until the reviews started rolling in. Seriously, I started fairly interested from the announcement of Gosling + Denis + first teaser, then with every passing new piece of information my hype deflated.
I understand the desire to get butts into seats by drumming home the action side of things, but I really wonder how effective it is to ever misrepresent your film in the marketing. All you're gonna do is get the wrong crowd into the cinema. Those who want an action film are going to be disappointed and the word of mouth won't be good, and those that are actually looking for something slower and more cerebral aren't actually going to go see it because they think it's an action film. How is this effective?
It'd be like advertising a strawberry milkshake as a chocolate milkshake because chocolate milkshakes sell more. Well, okay, but you'd spit out a chocolate shake if you thought you were getting strawberry, and those that actually want strawberry aren't going to know it's being sold. What the hell?