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[Three]

No it doesn't, the cameras, the sensors, the screens, the audio explain the battery life.
M2 is super efficient, on a Macbook it allows for up to 18 hours of battery life.

The mackbook has a screen too. A bigger more power hungry screen. Camera and sensors running all the time likely then, that's probably why it does 2 hours only but with smartphone like performance I'm sure this would have increased considerably.

 

[X-Wing]

The mackbook has a screen too. A bigger more power hungry screen. Camera and sensors running all the time likely then, that's probably why it does 2 hours only.

Macbook's screen is lower resolution than the two screens it has on the headset. Either way the headset is doing a lot more at all times than a Macbook...

 

[midnightAI]

If you carry on looking at this like a gaming device you will miss the whole point.

People aren't looking at this as a gaming device, don't know where you got that from?

They said it can do gaming then proceeded to show a game on a flat screen in AR so I don't think too many are taking this as a gaming device (even though it could do it)

 

[TheSHEEEP]

I mean, Apple fanboys are their own breed of fool and they will gobble down whatever stuff Apple serves.

But 1.5m seems a wee bit off at such a price point...

The thing is, I definitely do see a future in AR. The use cases there are vastly more than with VR.
But for that, the devices will have to become significantly less clunky and more powerful and waaaay, waaaaaay cheaper.

Google was actually on the right track there with its AR glasses.
This thing just makes you look like you're going deep diving in a moment.

 

[demigod]

0 chance this happens.

 

[GymWolf]

It must be incredible with porn vr if they wish to sell that much.

 

[acm2000]

Businesses are cutting back on expenses. This doesn't have its own compute unit, so this is entirely additive.

This is beyond more expensive than a webcam that could run you 50-200 dollars per employee.

No one is going to want to run meetings through this or wear it all day...

The only market I really see for this is maybe picture/video editing, but that'll be for them to determine. MAYBE MAYBE for engineering too.

the headset is standalone with its own m2 chip etc

 

[Seider]

Looks like Apple and BOA are very good friends.

 

[Mibu no ookami]

Sony gonna make bank if Apple can make this mainstream lol

Sony is best suited to try to crimp as many of the feature set of this as they can at a price point of $1000 dollars versus $3500 dollars.

 

[Ronin_7]

Sony is best suited to try to crimp as many of the feature set of this as they can at a price point of $1000 dollars versus $3500 dollars.

Sony materials are like 42% of the whole headset cost.

 

[RoadHazard]

If that thing sells that many, gaming is gonna die.

Why? This thing has pretty much zero gaming focus, that's not what it's for any more than an iPhone is "for gaming".

 

[RoboFu]

They will sell a million easy for commercial and dev use.

It’s a MacBook Pro with superior optics to anything else out there. The price lines up with that.

No it’s not for the people paying 1k for psvr2.

 

[cHaOs667]

How is this any different from 16 inch MacBook Pro that cost $3500?

Well, the MBP helps me to make money every single day, that's the difference.

Vision seems like a nice product, but I have the feeling that even Apple does not really know what they want to do with it. As a wearer of glasses, I don't see myself using it. Even some videos were a bit cringy as in one of the sequences, when they tried to show the video conference, they did not show how the other person experiences the Vision wearer.

It reminds me a lot of Virtual I O's glasses from the 90s. No genuine business case and in the end, they tried to market it as a “private screen” device for your work in the public – but nobody wanted to wear it.

Yes, Apple, and their stance in the market, is different, and they will sell some of these, but I will wait for the 3rd or 4th iteration before I even consider it.

 

[hlm666]

Nobody except gamers seem to think this is a gaming device. Thrillseeker seems to think it's more a varjo xr3 competitor.

 

[crackajack]

A cabled version, removing all self sutaining components, would actually be somewhat more interesting- put the power in a cabled tablet in my backpack instead of just a power bank, while that still would lack a single convincing use case.
I wait for PS VR2 to actually get some more games, my main interest in such a device.
If I wanted to do stupid stuff untethered I'd get a Quest and probably would use that most of the time with a cable.

No idea what would drive people in masses to this device, beside testers and influencers and actual Apple fanboys. But maybe I'm just dense and people who did never buy a Quest actually want the deluxe premium fruit version of basically still the same, with practically the same and also other new problems.

 

[Godot25]

I mean.
Do I believe that there is 1,5 million Apple (dumb) faithful to buy 3499$ VR headset?
Yeah sure...

 

[SF Kosmo]

There's a certain built in base of apple fanboys and early adopters that will buy this. But I don't see it replacing a lot of laptops or desktops, and we haven't seen much from Apple in terms of this being anything else.

I think without social presence applications of some kind, and without gaming, this is a waste of a lot of really cool tech.

 

[JCK75]

That's a lot of words just to say Bank of America is f'ikng stupid.

 

[xrnzaaas]

This is how you sell a cool looking gadget. What Apple introduced makes you look like a weirdo in ski goggles.

 

[midnightAI]

They will sell a million easy for commercial and dev use.

It’s a MacBook Pro with superior optics to anything else out there. The price lines up with that.

No it’s not for the people paying 1k for psvr2.

Has the price of PSVR2 gone up or something?

And even for business and Dev use, which businesses need this functionality at this cost? Devs, definitely see many being sold (and lent)

I personally don't even think Apple will manufacture 1.5 mill in the first year, in fact I wouldn't be shocked if it was more like 500,000, but that's maybe low balling it a little, this is Apple afterall.

 

[RoboFu]

Has the price of PSVR2 gone up or something?

And even for business and Dev use, which businesses need this functionality at this cost? Devs, definitely see many being sold (and lent)

I personally don't even think Apple will manufacture 1.5 mill in the first year, in fact I wouldn't be shocked if it was more like 500,000, but that's maybe low balling it a little, this is Apple afterall.

You have to buy a $500 ps5 and a $500 psvr2

 

[Tomi]

150k maybe, but 1,5 million NO WAY!

 

[crackajack]

This is how you sell a cool looking gadget. What Apple introduced makes you look like a weirdo in ski goggles.

lol
Those glasses look like a fan of cubism designed sunglasses. Even the most obnoxious looking steampunk glasses would look better than an assymetric thin line with the gadgets just on one side.
Making a voluptuous ski goggles VR headset is probably necessary for now, but Google could probably have hidden the nerd device on some sort of regular looking glasses with a thick frame.

 

[midnightAI]

You have to buy a $500 ps5 and a $500 psvr2

Disingenuous, most people who want PSVR 2 have a PS5 already, and those that don't will be using PS5 for other games than PSVR2 games. The amount of people buying PSVR2 and a PS5 for VR only will be miniscule.

But hey, gotta try and make is sound expensive somehow right?

 

[Dr.Morris79]

But I will be wrong and it will sell a lot more. They are the best marketing company in the planet.

Oh this'll fly off the shelves, dont worry.

The future of your families debt build up and generational wealth? Heh, fuck that. The futures now!

 

[CityHunter1981]

Well, if you want a really good tv, the price comes close. However I don’t believe that they will be in the beginning successfull, first a lot of software needs to be made. And even then consoles are something you can do together with someone, or at least still be in the same reality. Doing vr means you are away from the people you live together.

I can see it being successful for businesses, but even there it needs time until companies adapt to it.

 

[X-Wing]

Disingenuous, most people who want PSVR 2 have a PS5 already, and those that don't will be using PS5 for other games than PSVR2 games. The amount of people buying PSVR2 and a PS5 for VR only will be miniscule.

But hey, gotta try and make is sound expensive somehow right?

lol the thing is a PSVR2 without a PS5 is useless.
So yeah, the investment for the VR experience amounts to 1000 USD.

 

[Buggy Loop]

Even PSVR2 could be used as a fully functional 'AR' headset.

I can’t imagine how shitty it would be

 

[RoboFu]

lol the thing is a PSVR2 without a PS5 is useless.
So yeah, the investment for the VR experience amounts to 1000 USD.

You would think that wouldn’t have to be explained…

 

[AJUMP23]

Oh this'll fly off the shelves, dont worry.

The future of your families debt build up and generational wealth? Heh, fuck that. The futures now!

Still far less than our government.

 

[GHound]

"What it does do though, over time, is approach what you could consider console, gaming console volumes. That's an easy replacement. You could add TV volumes on to that."
That doesn't sound quite ri-

"We're not talking about 30, 40 million even. That's too high."

 

[hemo memo]

Whatever they are smoking is surely illegal if that’s what they expect.

 

[midnightAI]

lol the thing is a PSVR2 without a PS5 is useless.
So yeah, the investment for the VR experience amounts to 1000 USD.

He never said investment? he said people were paying 1K for PSVR2, which is incorrect, also, all home consoles (excluding switch) require a TV, so all consoles cost upwards of $700? So whenever someone mentions price of any console I have to correct them because they need to include the price of a TV? come on, thats silly. it's said to artificially inflate the price of PSVR 2 and you know it.

Anyway, don't want to take this off topic, so, carry on.

 

[FunkMiller]

Nobody except gamers seem to think this is a gaming device. Thrillseeker seems to think it's more a varjo xr3 competitor.

I don't think many people are seeing it as a gaming device, though? The presentation made it very clear it wasn't one.

The issue is that it very much is an AR device... which feels a little bit pointless. Especially at that price.

Whatever some say, this was targeted at the consumer market, and I don't think Apple did a good enough job to sell people on what it can do... that your normal desktop PC and 65 inch TV cannot.

What's the compelling reason to strap it to your face?

 

[PendekarRajawali]

How many homepod or airpods max sold? Or anyone remembers beats?

 

[Rockondevil]

What's the compelling reason to strap it to your face?

So I can get my Hoverchair from Wall-E and have my PC and TV together in front of my eyes at whatever size I want the screens to be.

 

[ReBurn]

Didn’t you notice the whole presentation was focused on social and work productivity? Apple doesn’t give a shit about VR gaming. Which they shouldn’t because VR gaming will never be a necessity.
Online collaboration, FaceTime with your colleagues (they killed a few video conferencing start ups on Monday), multiple screens setup - this is what will make VR mainstream.

Yes, I watched the presentation. We're on the gaming side of NeoGAF talking about this, which is why I said that it won't sell for gaming but companies will buy it if there are good commercial uses.

 

[OmegaSupreme]

 

[darthvargi]

LOL, 1.5 million, good luck! I don't think they understand how small this market is. 90% of the public isn't interested in VR. That leaves you with 10%.
Of this 10%, 90% of them are interested in VR gaming, 10% as a replacement computer. That leaves you with about 1%. Of that 1%, only a small portion is going to pay that amount.
Apple is drastically overestimating the appeal of VR if they really think they will sell that many at that price. If I'm wrong I will gladly eat an apple pie even though ducks are allergic to apples.

I get what you're saying but I don't view this as a VR headset. It's very much a mixed reality headset, although they did demo VR (without explicitly calling it VR) almost everything demoed was augmented reality (without calling it AR as well).

I was blown away by what they've done. There is no way at that price point they sell more than a million but when you look at what they have and the price is comparable to hololens which requires a PC, it looks good to businesses.

 

[TheThreadsThatBindUs]

1.5m per year is not games console-level volumes. It's more like a 1/13 of annual console sales.

 

[TheThreadsThatBindUs]

If there are good commercial uses beyond gaming I could see corporate customers buying these. No way they're going to sell that many for gaming.

There are incredible, game-changing use cases for high-end AR technology for corporate customers, but those require sophisticated software that the enterprise hardware consumers would not be willing or able to bankroll to develop themselves.

Apple wants to sell this to nebulous, "corporate customers" when the only valuable functionality they've demonstrated is multiple virtual screens for your already obscenely expensive MacBook that's useless to most organizations who rely on Windows-based IT infrastructure, i.e. everyone outside of IT.

If a company has to pay $3500 per device as well as a couple of million dollars to a 3rd party dev studio to provide meaningful software functionality, then that's something that only becomes palatable to the largest, richest enterprises; which is not at all a high volume business for Apple in terms of hardware sales.

What they should have done is started with one specific business sector, say real estate, and developed their own suite of software for virtually viewing demo properties, etc. That would present a clear business case for users in those enterprise sectors, allowing Apple to clean up and then focus on expanding into different markets, and business sectors thereafter.

Without meaningful software applications that offer significant business-sector-specific value, then this device is left being another hardware solution looking for a problem to solve.

 

[G-Bus]

Price aside I think Apple is onto something here and will only get better and hopefully cheaper.

Kind of excited to see how much this improves over the next 10 years.

 

[Teh Chosen Juan]

Oh this'll fly off the shelves, dont worry.

The future of your families debt build up and generational wealth? Heh, fuck that. The futures now!

They Live!!! awesome movie. and so relevant to today. that and The Emperor's New Clothes. Look how beautiful Lizzo is!!

 

[hlm666]

I don't think many people are seeing it as a gaming device, though? The presentation made it very clear it wasn't one.

The issue is that it very much is an AR device... which feels a little bit pointless. Especially at that price.

Whatever some say, this was targeted at the consumer market, and I don't think Apple did a good enough job to sell people on what it can do... that your normal desktop PC and 65 inch TV cannot.

What's the compelling reason to strap it to your face?

So we can have super good quality 3d video of someone strapping their legs around our face?

porn jokes aside, we are going to find out what sells strapping things to our face. Games or whatever people use the apple thing for, I can honestly see people buying it for the god damn 3d spatial photo and video captures seeing how much money is spent on phones these days just for camera upgrades.

 

[harry mason 1989]

Apple will finally make vr mainstream

 

[Torrent of Pork]

Apple fanboys would pay through the nose for some asshole to barge into his home, and fuck his wife in front of him so long as the guy's tshirt has an Apple logo on it, so I believe this entirely.

 

[Mr.Phoenix]

Well, the MBP helps me to make money every single day, that's the difference.

Vision seems like a nice product, but I have the feeling that even Apple does not really know what they want to do with it. As a wearer of glasses, I don't see myself using it. Even some videos were a bit cringy as in one of the sequences, when they tried to show the video conference, they did not show how the other person experiences the Vision wearer.

It reminds me a lot of Virtual I O's glasses from the 90s. No genuine business case and in the end, they tried to market it as a “private screen” device for your work in the public – but nobody wanted to wear it.

Yes, Apple, and their stance in the market, is different, and they will sell some of these, but I will wait for the 3rd or 4th iteration before I even consider it.

I won't touch this thing till at least 7 years from now. Whent has matured as a device and OS.

All I am saying is that I can see the potential here.

And don't get me wrong, a lot of these things or that potential aren't things that we cant already do on any number of VR headsets. The difference is that Apple would give this thing the support and OS push that Microsoft should have done for VR 4 years ago and will never do until they start seeing what someone else (in this case apple) does with this kinda tech.

And I don't know how many times this kinda shit has to happen for people to catch on.... are people forgetting that the first mobile operating system was actually made by Microsoft in 1994 and first released in 2000...... 7 whole fucking years before apple released iOS.

And that is the only reason I have faith in this tech, because I have faith in where and what VR can become, and in how hard I know apple would push this tech. You see Iive sport broadcasts? where like you have a courtside seat or manager side seat if its football (soccer)... shit like that would come to this device first. And becomes a big deal, then you will start seeing Windows and Facebook clamoring to do it too.

 

[EruditeHobo]

I'm curious why people want this to fail so bad? The tech is incredible and Apple is relentless in clearing difficult hurdles like privacy and politicians looking to preemptively ban technology like they did with Google Glass.

Sometimes not the most forward-thinking audience here... that said, is this a reach? I mean, yeah. Looks pretty interesting to me, but I'm hardly an early adopter when it comes to tech; I don't even have a VR headset yet.

 

[THE DUCK]

That's a bunch of BS. Ducks can actually eat apples as long as you remove the core. Apples are great for ducks, so it's not much of a bet. This is what they mean by people spreading misinformation online. Quite frankly for a novelty account I'm quite disappointed.

Also, there is a lot of people that don't like Apple because it's a premium brand that people (sometimes) use to show their status. Like Canada Goose, Goochi, Versake, Chantel, RollX, etc.
Personally I am excited about any company that moves the envelope on new tech. In this case they will really have to convince people that putting a headset on your face is how you want to spend your time at home/work. We have to remember that 3D TVs died for a reason.
If you gave me one of these for free I would play around with it for like a week and then sell it. Or rather, I would probably just sell it because you can go into an Apple store to try it (I suppose).
I remember I tried PSVR and Oculus at some point, the novelty wore off after 10 minutes, the alternative is already good enough. Perhaps there will be a paradigm shift with this product, who knows.
And yes, Apple fans will buy this. Have you met Apple fans? I don't understand it. The only time I bought an Apple product was the Macbook 2013 when it was actually competitive in price and features, but I literally found it inferior to windows in every way after using it for 2-3 years.
My Pixel 7 pro runs circle's around my wife's iPhone 14 Pro Max - the main attraction of smart phones is for them to be smart, and Siri is an idiot. Google speech to text and software just dunks all over it (not to mention the better camera zoom, which is the newest gimmick, granted I like it).

I have a lot of respect for Apple because they have enormous resources to invest and they hire the best talent. Though my understanding is that most people leave after a couple of years as the work environment is quite rough.

Heh, you are on to me, it's a win win for me either way!

Well we will see, will people be willing to work all day with a headset strapped on or not..........as a toy I think it will be set aside after a while as well. (especially with no games)

 

[TrueLegend]

This is bank of America doing advanced damage management, the American economy is hanging by thin threads. An apple meltdown can go hard. Apples so called success is going to become their bane. They are doubling down on premium strategy, they got the products which are the best at technical level but are not the best product in the market. Yahoo, Nokia Lumia, Blackberry..... Now it's M2 vision pro. I hope apple can do something but they are way behind on big race. R&D low, diversification low, the pandemic uptick was great but scaling to it literally gonna be like, twice the price.... double the fall.