A fight with Ward is still a PPV fight and it's a fight that the hardcore audience have been waiting for years to happen. GGG is obviously gonna make more money fighting guys like Canelo, Chavez and probably even Froch, but to say there's no money fighting Ward is nonsense.
The reason team Golovkin doesn't want to fight Ward is not because of drawing power or weight, cause even if Ward agrees to drop down to 160, they'll still turn down the fight, It's because Ward is a road block to all those big potential fights that can be made. The only way the fight happens is if Golovkin gets turned down by everyone and there's no other avenues left to explore, which looks like it's going to happen.
Disregard my last post. Ramblings of a drunkard.