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Call of Duty 4: Modern Warfare Variety Map Pack Sets Xbox LIVE Marketplace Record

Just popped up on my Retuers

15:00 21Apr2008 BSW-Call of Duty 4: Modern Warfare Variety Map Pack Sets Xbox LIVE Marketplace Record <ATVI.O>

Surpasses One Million Paid Downloads in First Nine Days
SANTA MONICA, Calif.--(Business Wire)--
Activision, Inc. (Nasdaq:ATVI) announced today that the Call of
Duty 4(R): Modern Warfare(TM) Variety Map Pack, developed by Infinity
Ward, has set a new record for the number of paid downloads on Xbox
LIVE(R) Marketplace for the Xbox 360(R) video game and entertainment
system from Microsoft, surpassing one million downloads in the first
nine days since its release. Additionally, from April 4 to April 12,
Xbox LIVE members played more than 30 million sessions and logged more
than 32 million hours of gameplay. Available exclusively for download
via Xbox LIVE online entertainment network now through April 24, the
Call of Duty 4: Modern Warfare Variety Map Pack expands the experience
of Call of Duty 4: Modern Warfare, the worldwide best-selling game in
units of 2007, according to The NPD Group, Chart Track and The GFK
Group. Since its release, Call of Duty 4: Modern Warfare has sold in
excess of nine million units worldwide.

The Call of Duty 4: Modern Warfare Variety Map Pack includes four
new multiplayer maps featuring a variety of locations, while
supporting split-screen and system link play for 800 Microsoft Points.
The Call of Duty 4: Modern Warfare Variety Map Pack will be available
for download via the PlayStation Network beginning April 24 for $9.99.

"Call of Duty 4: Modern Warfare delivers one of the best online
multiplayer experiences ever," said Will Kassoy, senior vice
president, global brand management, Activision Publishing, Inc. "We
are excited to be able to expand that experience and deliver to fans a
new variety of locations and environments which have all of the
intensity they have come to expect with Call of Duty."

"Infinity Ward is extremely grateful for support from our loyal
Call of Duty 4: Modern Warfare community around the world," said
Robert Bowling, community relations manager, Infinity Ward. "From the
beginning, we were committed to do our best and that continues now
with the Variety Map Pack. We can't wait to get back online with
everyone."

Headquartered in Santa Monica, California, Activision, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Founded in 1979, Activision posted
net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, Japan and South Korea. More information about
Activision and its products can be found on the company's World Wide
Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information
in this press release that involves Activision's expectations, plans,
intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Activision generally uses words such as "outlook",
"will," "could," "would," "might," "remains," "to be," "plans,"
"believes", "may", "expects," "intends," "anticipates," "estimate,"
future," "plan," "positioned," "potential," "project," "remain,"
"scheduled," "set to," "subject to," "upcoming" and similar
expressions to help identify forward-looking statements. Factors that
could cause Activision's actual future results to differ materially
from those expressed in the forward-looking statements set forth in
this release include, but are not limited to, sales of Activision's
titles, shifts in consumer spending trends, the seasonal and cyclical
nature of the interactive game market, Activision's ability to predict
consumer preferences among competing hardware platforms (including
next-generation hardware), declines in software pricing, product
returns and price protection, product delays, retail acceptance of
Activision's products, adoption rate and availability of new hardware
and related software, industry competition, rapid changes in
technology and industry standards, protection of proprietary rights,
maintenance of relationships with key personnel, customers, vendors
and third-party developers, international economic and political
conditions, integration of recent acquisitions and the identification
of suitable future acquisition opportunities the timing and successful
completion of the combination of Vivendi Games with Activision, the
combined companies' success in executing planned strategies and
achieving assumed synergies and cost savings, and foreign exchange
rate changes. Other such factors include additional risk factors
identified in Activision's most recent annual report on Form 10-K and
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision as of the date of this release, and Activision assumes no
obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees
of future performance and are subject to risks, uncertainties and
other factors, some of which are beyond our control and may cause
actual results to differ materially from our current expectations.

(c) 2007 Activision Publishing, Inc. Activision and Call of Duty
are registered trademarks and Modern Warfare is a trademark of
Activision Publishing, Inc. All rights reserved. Xbox 360 and Xbox
LIVE are either registered trademarks or trademarks of Microsoft
Corporation.

Activision, Inc.
Maryanne Lataif
Vice President, Corporate Communications
310-255-2704
mlataif@activision.com
Kristin Southey
Vice President, Investor Relations
310-255-2635
Ksouthey@activision.com

Copyright Business Wire 2008
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<ATVI.O>
Monday, 21 April 2008 15:00:22BSW [nBw215316a] {EN}ENDS

Will edit for readability later.
 
Retuers are three days late, they must have slept over the weekend.

http://www.neogaf.com/forum/showthread.php?t=279583

So....

2hz76ok.jpg
 

ElyrionX

Member
I wonder what's the Marketplace record for the amount of time the Xbox Live service is available and fully functional on days of major releases.
 
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