Just because I put some perspective on the numbers am I now considered an ambassador? I could ask you the same question, how much is Sony paying you?
The game market in Brazil was
2.6 billion in 2022, above Spain, for example. This was at a time when the Brazilian currency was undervalued. In 2023, it has already appreciated by almost 9%, which could leave the numbers near the levels of Italy and Canada, a position that Brazil occupied for a few years back, taking into account the games market in general. If you research you can find other studies, interviews, that show that Brazil and Mexico were among the 5 biggest Xbox markets. In this example,
you can see how Xbox is more prevalent in those countries. Sony itself, In a recent slide, placed Brazil as its 8th largest market and the country was the 5th by traffic on Steam. They are far from being irrelevant numbers.
That said, my point was that, contrary to what has been said in the post I replied, Xbox is not competitive only in the US. Of the top 10 gaming markets, it is very competitive in the
US, Canada, England and Brazil, that's
4 out of 10.