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Clarification on platform holders manufacturing/shipping/sales recognition

cja

Member
For when you next see a headline 'sales' figure and have people with agendas intentionally comparing apples to oranges. :)

Sony

http://www.sec.gov/Archives/edgar/data/313838/000114554905001127/k00949e20vf.htm
(page 37)
* Production shipments of hardware and software are counted upon shipment of the products from manufacturing bases. Sales of such products are recognized when the products are delivered to customers.
Nintendo

http://www.nintendo.co.jp/n10/news/050526e.pdf
(final page)

CONSOLIDATED SALES UNITS, NUMBER OF NEW TITLES, AND FORECAST
Microsoft

http://www.sec.gov/Archives/edgar/data/789019/000119312504150689/d10k.htm
(page 40 under revenue recognition)

Revenue related to our Xbox game console is recognized upon shipment of the product to retailers. Revenue related to games published by us is recognized when those games have been delivered to retailers net of allowances for returns and price concessions. Revenue related to games published by third parties for use on the Xbox platform is recognized when manufactured for the game publishers.
 
If I'm understanding the Sony and MS verbage correctly... this should make for interesting talk....
 
Sony count:
Shipments - when manufactured
Sales - when sold to retail.


Sony typically state in their PR that they have "shipped" x amount of consoles / games, but nobody reads properly anyway, so these debates always rage.

It's possible that Nintendo are estimating full sell through based on repeated orders/returns from retailers, and based on various survey groups like Media Create / Enterbrain / NPD etc - and that would be reassuredly accurate -- but what the other two companies do makes sense to report too.
 
They are all the same:

Sony shipped from warehouse - obviously retailers are buying them before they are shipped.

MS - shipped to retailer

Nintendo - sales... as in sales to retailer.
 
Actually I think you're right... we're talking about annual reports right? I'd always thought of those numbers as shipped...

what happens though is that we get PR from one company saying they sold (as in a proper sales estimate) X amount of consoles or games in a given period (a release-date weekend for example), then we have that contrasted with other PR which says they shipped x amount of consoles or games. That's the point where nobody is reading properly.
 
cja said:
For when you next see a headline 'sales' figure and have people with agendas intentionally comparing apples to oranges. :)

Sony

http://www.sec.gov/Archives/edgar/data/313838/000114554905001127/k00949e20vf.htm
(page 37)
Nintendo

http://www.nintendo.co.jp/n10/news/050526e.pdf
(final page)

Microsoft

http://www.sec.gov/Archives/edgar/data/789019/000119312504150689/d10k.htm
(page 40 under revenue recognition)

CJ.

I think you're mixing a few things together.

1) ALL COMPANIES recognize revenue when an item is sold to an entity. That's not really the issue here so your little quote from Microsoft doesn't really mean anything. That's standard accounting practice.

2) Microsoft's latest earnings release, seems to have specifically stated that "Xbox shipments have reached 21.9M units", not sales. I say "seems" because of some reason, my powerpoint is failing when I try to open it. Could someone please verify januswon's quoting of the Microsoft PR?

Thread: http://new.ga-forum.com/showthread.php?t=56195&highlight=21.9

Microsoft Release (powerpoint - page 17): http://www.microsoft.com/msft/download/FY05/MSFTQ4-05.ppt

3) You seem to be right regarding Nintendo as they use the word "sales", but it's specifically and purposefully seperated from revenue, so it's not crystal clear, so I'd be hesitant to say for sure.

4) We also don't know what Sony's "shipments" are defined to be. They do supply seperate "production" numbers from time to time, but primarily report shipments. The shipments could easily be to retailers / distributors, but we don't know for sure.

I think it's certainly a reasonable point to clarify, but iif we don't have any definitions for various parts, it's dangerous to try and take it upon yourself to assume definitions yourself.
 
sonycowboy said:
2) Microsoft's latest earnings release, seems to have specifically stated that "Xbox shipments have reached 21.9M units", not sales. I say "seems" because of some reason, my powerpoint is failing when I try to open it. Could someone please verify januswon's quoting of the Microsoft PR?

Thread: http://new.ga-forum.com/showthread.php?t=56195&highlight=21.9

Microsoft Release (powerpoint - page 17): http://www.microsoft.com/msft/download/FY05/MSFTQ4-05.ppt
XBOX_Shipped.jpg


sonycowboy said:
3) You seem to be right regarding Nintendo as they use the word "sales", but it's specifically and purposefully seperated from revenue, so it's not crystal clear, so I'd be hesitant to say for sure.
Nintendo using NPD as the source for its US sales data makes me think that its stating sold to customers for its WW numbers also.

Nintendo_sales.jpg
 
They all use NPD from time to time to brag about sales.

But, as has been posted a in a couple of threads, we can look at DS and PSP data and see that "shipped" numbers aren't equally relative to sales figures. Here are Nintendo and Sony's "shipped" or "sold to retailers" (if there's a difference) numbers vs. Media Create (JP) and NPD (US) sales:

DS through Dec '04:

Shipped: 2.81m (1.45 JP, 1.36 US)
Sold: 2.51m (1.29 JP, 1.22 US)
Difference: 300k

DS through Mar '05:

Shipped: 4.31m (2.12 JP, 2.19 US)
Sold: 3.63m (1.98 JP, 1.65 US)
Difference: 680k

PSP through Mar '05:

Shipped: 2.97m (1.44 JP, 1.53 US)
Sold: 2.21m (1.10 JP, 1.11 US)
Difference: 760k

PSP through Jun '05:

Shipped: 5.07 (2.33 JP, 2.74 US)
Sold: 3.00 (1.48 JP, 1.52 US)
Difference: 2.07m

That last number may be suspect, since the shipped announcement was this month, but even if you add another month's sales onto the sold number, you'd still end up with a 1.7 million difference between PSP shipments and sales. Sony's shipped vs. sold variance is over double what Nintendo's is at roughly equal sales levels to date.

I would think that would level out--you don't need more than a certain level of unsold (to customers) product in the retail pipeline no matter what your overall sales are. It would be an interesting exercise to see how many units are sitting out there in stores for the established home consoles. Anyone have dated LTD NPD numbers for them to compare to Sony/Nintendo/Microsoft's "shipped" announcements?
 
sonycowboy said:
CJ.

I think you're mixing a few things together.

1) ALL COMPANIES recognize revenue when an item is sold to an entity. That's not really the issue here so your little quote from Microsoft doesn't really mean anything. That's standard accounting practice.
I agree, it is standard practice, thats why Microsoft only mention it in their 20-K as a necessary housekeeping item. However, it is important since they are specifically connecting shipments to sales recognition here, which leads us to:

2) Microsoft's latest earnings release, seems to have specifically stated that "Xbox shipments have reached 21.9M units", not sales. I say "seems" because of some reason, my powerpoint is failing when I try to open it. Could someone please verify januswon's quoting of the Microsoft PR?

Thread: http://new.ga-forum.com/showthread.php?t=56195&highlight=21.9

Microsoft Release (powerpoint - page 17): http://www.microsoft.com/msft/download/FY05/MSFTQ4-05.ppt
It doesn't matter that Microsoft uses the term shipment or sales here. Microsoft say they recognise sales when they have made a shipment to retail.

3) You seem to be right regarding Nintendo as they use the word "sales", but it's specifically and purposefully seperated from revenue, so it's not crystal clear, so I'd be hesitant to say for sure.
They've got to sell it to someone, never suggested it was the consumer, actually mentioned retail to you in the other thread :D . The one possibility that might make these numbers meaningless is if they include intra-company sales i.e. NCL to NoA and NoE here. That seems very unlikely given they specifically mention these are consolidated numbers.

4) We also don't know what Sony's "shipments" are defined to be. They do supply seperate "production" numbers from time to time, but primarily report shipments. The shipments could easily be to retailers / distributors, but we don't know for sure.
The "production shipments" mentioned in reports to shareholders always tie-in with the numbers they announce as "shipments" in press releases.
I think it's certainly a reasonable point to clarify, but iif we don't have any definitions for various parts, it's dangerous to try and take it upon yourself to assume definitions yourself.
We don't have definitions for Nintendo, they don't flesh out their accounts to the SEC, that is a problem. If someone got their hands on the filings to the yuka shoken hokokusho it'd be clearer, perhaps.

Sony and Microsoft do however give detailed information out. Sony make it blatantly clear what they mean by their shipment numbers given in every quarterly and final year accounts. "shipment of products from manufacturing bases". Microsoft would be asking for class action lawsuits if they tried to mislead shareholders over hardware number shipments which they specifically tie-in with revenue. The assumptions being made here are: Sony's shipments from manufacturing plants > shipments to retail and Microsoft don't want not to get sued for lying to shareholders. Guess you could call them assumptions but it seems more common sense to me.
 
cja said:
I agree, it is standard practice, thats why Microsoft only mention it in their 20-K as a necessary housekeeping item. However, it is important since they are specifically connecting shipments to sales recognition here, which leads us to:

...

Sony and Microsoft do however give detailed information out. Sony make it blatantly clear what they mean by their shipment numbers given in every quarterly and final year accounts. "shipment of products from manufacturing bases". Microsoft would be asking for class action lawsuits if they tried to mislead shareholders over hardware number shipments which they specifically tie-in with revenue. The assumptions being made here are: Sony's shipments from manufacturing plants > shipments to retail and Microsoft don't want not to get sued for lying to shareholders. Guess you could call them assumptions but it seems more common sense to me.

You're still missing it. Microsoft's numbers are shipments and they ARE NOT tied to retail in the financial reports. That's why they're stated as shipments. In addition, Sony has the same kind of wording as Microsoft.

From Rhindle's thread today. http://new.ga-forum.com/showthread.php?t=57046

*Production shipment units of hardware and software are counted upon shipment of the products from manufacturing bases. Sales of such products are recognized when the products are delivered to customers.
 
Fuzzy said:
Nintendo using NPD as the source for its US sales data makes me think that its stating sold to customers for its WW numbers also.

Nintendo_sales.jpg

the figures above are not consistent with Nintendo's earning releases (shown in bracket)
i assume the figures are at the same time

LTD Sales Figures
NDS - US HW 1.72M (2.19M)
NDS - WW HW 5.27M (same)
NDS - US SW 2.75M (4.75M)
NDS - WW SW 10.49M (same)

NGC - US HW 9.6M (10.46M)
NGC - WW HW 18.50M (same)
NGC - US SW 72.5M (97.77M)
NGC - WW SW 156.29M (same)

Nintendo's earning releases at 2005.03.31
http://www.nintendo.co.jp/n10/news/050526e.pdf
 
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