COD franchise increasing performance for same/worse visuals?

Why does this franchise continue to be more demanding on systems specifically consoles while still looking the same or in some cases even worse (black ops).

black ops 3 ran Decently on base consoles - no idea about BO4 on base but on pro ran great too.

now enter Cold War- game runs like shit on a pro, must run even worse on base. On pro it drops frames So easily specially if there any explosions and smoke. The problem is, it looks terrible compared to MW and even worse then black ops 3 which is like 5 years
Old. BO4 looked worse than 3 as well.

so why does cod continually get worse in performance while the visuals stay the same or get worse. It's a joke tbh.
 
I haven't played Cold War but Modern Warfare was a gigantic leap, for the COD series, in terms of visuals. Especially when you consider how stagnant the visuals for COD remained for many years prior.
 
I haven't played Cold War but Modern Warfare was a gigantic leap, for the COD series, in terms of visuals. Especially when you consider how stagnant the visuals for COD remained for many years prior.
It's a huge downgrade and runs worse. Cold War can't even hold 60fps
 
Cold War performs like utter shit on the Series X when NOTHING is going on. I've had dropped frames and stutters just walking through an empty room.

But visuals wise, the games have never made any sense. Infinite Warfare looked insane then World War II the next year looks significantly worse.

Now we have Cold War on these next-gen systems and even now it barely looks better than the Pro/X versions of Modern Warfare.

Just a complete mess.
 
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