Scott has proved that centralization unleashes value at the conference level, and in future negotiations other conferences will take note. It is only a matter of time, Scott believes, before it happens throughout college football. The old multiconference structure will eventually collapse, giving rise to a single consortium, made up of Americas biggest football schools, that can negotiate collectively for the richest possible broadcasting deal. If Larry Scott has his way, college football one day will be as lucrative as the professional version, rivaling the $6 billion a year in TV revenue the NFL will make in 2014. Reflecting on what he has already accomplished at the Pac-12, Scott says: This deal is the benchmark. Until the next one.