No, yes, either one, no, batman & robin, start at #1, yes
Cmon son how hard is it? especially with the internet.
As I've said repeatedly, if you don't have someone to guide you through the purchasing experience (friend, gaf, amazon reviews, wiki, comic book guy), you will not have a simple and streamlined buying experience. That's all there is to it. The point of the questions I posed was to show the various ways a new reader might be confused. Just because there are answers to those questions doesn't mean the buying process is easy.
4 of those "5 batman books" are crap cash grabs and are only there to attract suckers.
So why are they being made? If someone buys your product and feels like a "sucker" after they read it, they're not going to buy again. That's an incredibly stupid business tactic.
Movies and game story lines are just as convoluted no one is saying to buy all the Halo or Call of Duty games to understand the story or that you must buy every Star Wars or Indiana Jones or James Bond film to know whats going on. You can do that with everything then.
Every Star Wars, Indiana Jones, and James Bond film spends a significant amount of time reestablishing the characters and framing the central conflict of the story.
Then all I can say is screw them and focus on the kids again. Just pump these new 52 comics out and all over the place from online to supermarkets and let the kids select whatever looks cool. Leave the common person either A) do the 2 seconds of look up B) go to a library or bookstore and pick out what looks cool or C)pick up the #1 issue or origin book and see if they like that. If they are unwilling to do any of those 3 things then they aren't serious about getting into comics. It's like trying to convince a tea party or republican member to vote Obama.
All I know is DC and Marvel have done outstanding jobs in the past few years making it clear to regular joes what to pick up. If they are so dumb that they can't understand they can't be helped.
They're not starting karate lessons, they're picking up disposable entertainment. You shouldn't have to be "serious" about comics in order to grab one off the shelf and enjoy it. If the reader has to do research before they even walk into the store, the publisher has failed. Every weekend, millions of people show up to movie theaters not knowing what they want to see. They walk into a movie based on how interesting the title and poster are, and if the movie is good, they have a great time. If you want to get into Harry Potter, all you have to do is go to a book store and grab the first book. This is how entertainment is supposed to work. It doesn't because publishers are incompetent, and we have the sales data to prove it. Comics starring world famous characters struggle to sell more than 100K issues a month. They've done a shit job.