I've had fun harping on this for the past few weeks but it's an honest concern for me. Hype is a part of comics, obviously, building up that excitement and tension is actually part of the fun in many respects. I was honestly a bit shocked by these $4.99 title launches and just how successful they (the #1s) were. People were eating it up. Oh sure there was a little grumbling but they seemed to want to be part of that hype train such that the price didn't matter. I'm going to be fascinated watching how far that goes. How many more Marvel books are going to get that $4.99 price point for that #1. How much more often will they renumber back to #1 so they can do another $4.99 price point. Once a year? Why not yearly volumes at $3.99 with $4.99 #1s and #12 bookends. Cause you know you'll buy it.
You know DC will follow suit soon.. as Market leader, Marvel will dictating the market.. that round number seem like sweet spot tbh.