People don't realise that memory is a lot cheaper for Sony/MS to buy for these reasons:
They can buy direct in bulk from the memory chip manufacturer, e.g. Hynix etc. This is unlike PC RAM where you have the memory manufacturer e.g. Crucial/EVGA who make the complete RAM stick/PCB and the retailer e.g. NewEgg who all add to the costs as they have to make large profits. By buying direct in bulk Sony/MS cut out two middlemen and can get memory chips for vastly lower prices compared to retail.
They can also cut special deals with manufacturers as they know that Sony/MS will be buying millions of memory chips exclusively from them for the next 5+ years.
They can buy direct in bulk from the memory chip manufacturer, e.g. Hynix etc. This is unlike PC RAM where you have the memory manufacturer e.g. Crucial/EVGA who make the complete RAM stick/PCB and the retailer e.g. NewEgg who all add to the costs as they have to make large profits. By buying direct in bulk Sony/MS cut out two middlemen and can get memory chips for vastly lower prices compared to retail.
They can also cut special deals with manufacturers as they know that Sony/MS will be buying millions of memory chips exclusively from them for the next 5+ years.
Note I'm talking about memory chips which are soldered onto the motherboard of the console.wwm0nkey said:RAM does not go into a console like it goes into a PC, you can not buy them in bulk....